Hp Swot Matrix

HP turn out Strengths of HP 1. Global straw man. 2. Strong brand image with racy quality of growth and service. 3. Providing customers service with particularised technical support. 4. Successful Strategic Acquisitions. Hewlett-Packard has strong financial condition. Hewlett-Packard is a global company and became worlds biggest computer hardware. The growth of 26% in the Americas 28% world-wide percentage in Europe, the Middle East, and Africa and 16 percent in Asia Pacific and Japan with the broad-based global rec everywherey (HP Annual Report, 2010).Hewlett-Packard is maintaining the No. 1 position in worldwide food market share, as well as healthy average selling prices. Hewlett-Packard is differentiating through notable product design and customer friendship from the range of high-end gaming PCs to sleek, powerful notebooks to fashion-inspired netbooks and innovative smartphones (HP Annual Report, 2010). Hewlett-Packard has its have got support organizations to provide customers service with specific technical support.Hewlett-Packard can provide end-to-end IT solution, including infrastructure technology, headache process outsourcing, technology support and maintenance, application development and support services and consulting and integration service. Hewlett-Packard continues on recognizing and capitalizing on strategic acquisitions. The companys major mergers and acquisitions in recent past include Compaq Computer kitty in 2002. In April of 2010, Hewlett-Packard announced to taint Palm for 1. 2 Billion. It increases its competitiveness therefore creates value for investors and customers of the company.Weaknesses of HP 1. Weak Market Segment Integration 2. Over rely on three-party supplier 3. R&D department has earthshakingly slight investments 4. Not comprehensive product portfolio HP inadequacy presence in some segments. Comparing to its major competitors, such as Accenture, EMC and IBM, HPs portfolio offers less significant on software product or manage consulting services. Also, according to HP 2010 annual report, it has a big preformance on enterprise customer market but weak at small-scale market. HP over rely on three party supplier.HPs procurement expenditures for materials, manufacturing and assembly of HPs products all over the world. The suppliers includes contract manufacturers, electronic manufacturing services providers, original design manufacturers, and commodity suppliers. It is would be compliated and difficult to remain the relationships with the suppliers. HP invest less on R&D, compare to historical spending. HP does not develop the recent technology for new product. Althoug HP has its brand smart phone, however, this properly attributes to the acquiring Compaq. For the smart phone technology, HP is leaved lavatory its competitors.Thus, they trend to acquire Palm. HPs competitiveness mainly focus on 14. 1 border notebook, however, the 15. 4 butt on notebook is the current second largest mark et need. HP product line lack of attention on 15. 4 inch notebook. And also HP hardly focus to 13. 3 inch product. However, those size of notebook is the market need. It seems HP has not comprehensive product portfolio. Threats of HP Hyper-competition in IT market higher(prenominal) talk terms power of Smartphone market Slowdown in economic conditions in US contrasted notes exchange rate Although Hewlett-Packard is maintaining the No. position in worldwide market share, some of the companies as a formidable competitor threatened in IT market such as Toshiba, Lenova Group and Aver. They contest in terms of price, quality, brand, technology, reputation, distribution and also range of other products. Hewlett-Packard wants to redevelop their Smartphone market, but they lack of this experience and technology. Hence, compare with Apple, Google, it still has a lot of space to improve and catch up. So this is the high bargaining power in Smartphone market when they want to expand t his market.The economic slowdown has negatively affected many an(prenominal) market segments, including information technology. Hewlett Packard has experienced this decline not only in the U. S. but also in its global markets. Worldwide spending on IT was predicted to decline by 4% in 2009. Foreign currency exchange rate is one of the external factors that we cannot expect. It is the big threat when foreign currency exchanges rate changes, it office influence the cost of production or the selling price in different countries. Opportunities of HP High growth rate of Smartphone market Change of lifestyle Change of consumer spending Innovation of 3C(Computer, Communication, Consumer Electronic) products The Smartphone market is having the high growth rate of nowadays. According to the researcher ISuppli Corp. , the global Smartphone shipments may increase 36 percent to 247 million in 2010. The high growth rate can reflect the demand of Smartphone is also high for customers. The lifestyle of people is change that they will more enjoy the online social with others. The online social is one part of insouciant life of many citizens. Internet is very grave for citizen to have got connect with others online.The relative products were useful for them to keep online, such as Net-book, Smartphone. The spending custom of customer is change to spending more. They are more emphasised on the quality and function of the product more than price. The purpose of consumer is also change from useful to consumption and symbolize of 3C products. The change of IT products is fastest of nowadays environment. The innovation of product and system improvement is very important for 3C products. The successful innovation product can be come a trendy of customer to buy and follow. Customers are easy to substitute the old product by new product in 3C product markets.