Analysis Of Mahindra And Mahindra - Free Essay Example

Sample details Pages: 8 Words: 2395 Downloads: 7 Date added: 2017/06/26 Category Marketing Essay Type Analytical essay Did you like this example? K. C. Mahindra is the person who established Mahindra and Mahindra when he visited United States of America as Chairman of the India Supply Mission. Don’t waste time! Our writers will create an original "Analysis Of Mahindra And Mahindra" essay for you Create order When he met Barney Roos who invented general purpose vehicle or Jeep who was the inspiration for K. C. Mahindra. K. C. Mahindra Brothers joined with Ghulam Mohammed. And Mahindra Mohammed was set up as franchise for assembling jeeps from Willys, USA on October 2nd, 1945.After Two years Mahindra Mohammed changed its name to Mahindra Mahindra. Mahindra Mahindra grown in size and stature and it also occupied a premier position in all key sectors of economy. Mahindra Mahindra group is engaged in an ambitious and prolonged penetration into the global arena. DIFFERENT VEHICLES IN MAHINDRA MAHINDRA: FIG a: Indias first Prime Minister. FIG b: Mahindra Scorpio A passenger in the past FIG c: The electric car of Mahindra and FIG d: Mahindra tractor. its name is Mahindra REVA. FIG e: Mahindra Jeeps are used FIG f: Two wheeler model in Mahindra Mahindra for daily transport in Agra. and its name is Mahindra Flyte. The company encapsulated its ambition, spirit and inspiration from golden words of Pandit Jawaharlal Nehru: The woods are lovely, dark and deep, But I have promises to keep, And miles to go before I sleep, And miles to go before I sleep. The golden words are translated into many more milestones to be set up before it rest. Today, It has evolved into a premium SUV(Sport Utility Vehicle) and MUV(Multi Utility Vehicle) with a large number of cars in the Indian car market. Today in the Indian car market we can see three types of Mahindra cars they are Mahindra Bolero, Mahindra Maxx, Mahindra Scorpio. In the present scenario Mahindra Mahindra total turnover is of about 6 billion dollars. Organization analysis: Mission/Vision Goals and Objectives Strategy followed Vision: Indians are second in the world in manufacturing automobiles. The founders of our nation and our company passionately believed by us. We will prove them right by believing in ourselves and by making MM Ltd. known worldwide for the quality of its product and services. And its new innovations. The important goal of Mahindra Mahindra is to provide highly technological innovative product and services . E-business Initiatives and by out sourcing of technology Products that redefined the market By 2015 Mahindra Mahindra wants to enter almost all continents in the world. Joint ventures, acquisition and merger with different players in other countries Foreign competition. Mission of Anand Mahindra: We dont have a group-wide mission statement. Our core purpose is what makes all of us want to get up and come to work in the morning. Mr. Mahindra awards: Rajiv Gandhi Award 2004 for outstandin g contribution in business field. From President of French Republic as Knight of the Order of Merit. In the year 2005 from Auto Monitor as Person of the year. From American India Foundation 2005 Leadership Award for his, and the Mahindra Mahindra group for its commitment to CSR(Corporate Social Responsibility). CNBC Asia Business Leader Award for the year 2006. Business Man of the year 2007 from Business India. Business Leader of the year 2009 by Economic Times. Miles stones of Mahindra Mahindra: In 1948 Mahindra Mahindra LTD associated with UK for Steel trading business. In 1957 Mahindra Owen established- a joint venture with Rubery Owen Company LTD, UK. In 1969 the Company entered the world market which exports utility vehicles and spare parts. In 1975 Mahindra Engines developed an diesel engine for its vehicles. In 1982 the Mahindra brand tractors were launched. In 1986 Tech Mahindra (formerly known as Mahindra British Telecom) is establ ished. In 1994 Mahindra group created 6 Strategic Business Units they are: Automotive or Automobiles, Trading, Farm Equipment, Infrastructure, Financial Services, Information Technology(earlier it is Telecom and Software) and Systech(earlier it is MSAT). In 1999 Mahindra group launched a 3-wheeler vehicle which is environmental friendly, a battery-operated. In the year 2007 Mahindra group focused on health and the environment. It launched Mahindra Hariyali, which aims to add 1 million trees to Indias green cover and it also launched Lifeline Express. In the year 2007 Tech Mahindra LTD launched Tech Mahindra Foundation on June 13th 2007. These are the some of the milestones of Mahindra Mahindra groups. FOUR Is of Mahindra Mahindra: The four Is: INNOVATIONS. INFRASTRUCTURE. INVESTIMENT. INSTITUTIONS. INNOVATIONS: Mahindra Mahindra is one of the top industries in India. The director of the Mahindra Mahindra, Anand Mahindra, put innovation is the core of its growth strategy. The radical innovation is successful in managing the balance between the structured processes and the creation of an environment. According to this MM group: Innovation should start with the insight about customer, which the Mahindra Mahindra group found by going to fields and observing the lives of farmers. And this group found that the tractors were used for personal use. The Mahindra Mahindra group encourages the experiments. The new inventions should add value to companys bottom line that is nothing but profit. The important point is that great products should have great design. Thus Mahindra Mahindra took this initiative and made the culture of innovation. INFRASTRUCTURE: The Mahindra Mahindra infrastructure is a JV between Mahindra Group and International Finance Corporation. It works close association with global companies to bring world class technologies and practices. It mainly focus on ownership, development and manage ment of infrastructure projects. It is becoming the leading infrastructure developer in the country. INSTITUTIONS: The Mahindra Mahindra group is placed in all sectors like Telecommunications and it is named as Tech Mahindra. Software, Mahindra Mahindra came to software field after buying Satyam company and it is named as Mahindra Satyam Mahindra Mahindra also has its recognition in the Infrastructure and it is named as Mahindra Infrastructure Developers. In this it also have holiday resorts it named as Mahindra Holidays and Resort LTD (MHRIL) Mahindra Mahindra is one of the top industry in India for automobiles and it is the starting point of Mahindra Mahindra company. Mahindra Mahindra also involved in financial sector and its name is Mahindra Mahindra Financial Service LTD. Mahindra Mahindra Group also have Mahindra Special Services which was established in 2001 as a separate division in Mahindra Mahindra. Mahindra Mahindra also have Mahindra Def ence Systems which oversees the requirement of Indias Defence and Security forces. INVESTIMENTS: Mahindra Mahindra group have shares in many companies. Presently Mahindra Mahindra Group want to acquire Ssangyong and expand its business in international market. But on other hand, its investors are quite suspicious regarding the investment. In the past Mahindra Mahindra Group made many Joint Ventures and acquisitions and it has forayed into different sectors of automobiles like light, medium and heavy commercial vehicles. It also ambitious to acquire two wheelers also. PESTEL ANALYSIS ON MAHINDRA MAHINDRA: Many factors in the environment that affect the organization are: Tax changes. Trade barriers. Government policy changes. New laws. Demographic change. These are the some of the macro changes. Thus to analyze these factors we categorize them using PESTEL analysis. The PESTEL analysis includes Political, Economical, Social, Technological, Ecological, Le gal factors. Political Factors: This is a Government policy which includes what are the goods and services does a Government want, to what extent the government can subsidize firms and its priorities in political decisions and business support. The factors related to Mahindra Mahindra group: For Mahindra tractor industry the Government laid stress on mechanism of agriculture to boost food grain production. Change in Taxation policy. Regaining Agricultural dynamism is the key goal in eleventh Five year plan. ECONOMICAL FACTORS: The Economical factors which includes taxation change, inflation, interest rates, economic growth and exchange rates. The factors related to Mahindra Mahindra group: Cost of tractors in India are more cheaper when compared to other countries. 95% of tractors are on credit based. For agriculture inputs Less interest rate charged by the banks. Social Factors: As the population increases the demand on goods get increased. Thus t here will be demand for firm products and industry. As there is increase in awareness in farmers there is a need technology and thus there is a requirement of tractors and farmers can buy tractors on credit bases. To meet the farmers demand the mechanized operations are preferred to eliminate delay, also labor shortage. The other main important thing which Mahindra Mahindra do for its long-term sustainability is CSR(Corporate Social Responsibility). Mahindra Mahindra group spend Rs. 1.3 crore it is head donation in its annual report. Its activities include K. C. Mahindra Education Trust which provides education at various levels. There is another program for helping unprivileged girl child at the Mahindra foundation it is Nanhi. This are the main things which are done by Mahindra Mahindra group for its long-term sustainability. The Mahindra Mahindra also have its own foundation as Mahindra Foundation which was set up with a specific objective that to provide medical rel ief to poor people. The Mahindra foundation always very responsive to any major disasters whether it has been taken as tsunami or the Gujarat earthquake, it provided support either by financially or by sending vehicles, supplying manpower or material. Technological Factors: Increase in new Technology can create new products and process which can reduce the cost, improve the quality, lead to innovation and also reduce the life cycle of the product. This technology will benefit consumers as well as organizations. The factors related to Mahindra Mahindra group: Continuous technological innovation. Continuous improvement in technology will reduce use of Renewable energy development. Ecological Factors: It include weather and climate change. The major climate changes occurring due to Acid rain, Green-house effect, Global warming thus it is becoming significant for the firms. Thus because of this impact environmentally friendly products and processes have more demand an d also creating business opportunities. The factors related to Mahindra Mahindra group: Global Warming. Mahindra group is trying to release electric cars to reduce the pollution and also reduce the usage of renewable goods. Legal Factors: Legal factors are related to legal environment. In recent years the developing countries changed the Legal factors which affected the firms in other countries due to globalization. The legal factors related to Mahindra Mahindra group: Agricultural policy Collaboration with government which shapes policy issues. SWOT ANALYSIS: SWOT (Strengths, Weakness, Opportunities, Threats) of Mahindra Mahindra group Strengths of Mahindra Mahindra group: Mahindra Mahindra is one of the top players in the world in terms of number of tractors sold. This itself shows that Mahindra Mahindra market share is the biggest strength of the company. It also have highest domestic share. The some other strengths of Mahindra Mahindra gro up: Product portfolio of Mahindra Mahindra got extended from 20hp to 30hp. There is government support for Mahindra Mahindra Group.A Availability of technically skilled people from JTC (Jiangling Tractor Company). For its next stage of expansion Mahindra Mahindra have a strategy. It not only focus on new products, it also have a programme of intensive management development to establish its leader for future. The major strength of Mahindra Mahindra is it have ability to introduce new products and process in to the market and also can generate sales for those new products. Weakness of Mahindra Mahindra group: The production is non-competitive because of high interest costs and overheads. Infrastructure of this group is Bottle neck. The companys passenger cars are based upon 3rd and 4th generation platform. In this group there is lack of efficiency for new plant layout. Another weakness of Mahindra Mahindra is multi franchise. In Mahindra Mah indra there is no effective dealership. The MM is mainly dependent on rural sector, the rural sector mainly depends on monsoon. Thus if there is bad monsoon for two consecutive years which leads to adverse impact on demand for tractors. Opportunities of Mahindra Mahindra group: Rural demand is increased. Income level is increasing. Ban for overloading of commercial vehicles. With the support of local partners there is an easy entry to Chinese market. The Mahindra Mahindra will be more competitive in Chinese market if they provided after sales service. To get more demand the Mahindra Mahindra group should export Chinese range tractors to India and Indian range tractors to China. Mahindra also entered in to software field after buying satyam and renamed it as Mahindra Satyam. Threats of Mahindra Mahindra group: Input cost got increased. Competition also increasing. The most important threat of Mahindra Mahindra is legal consideration. In China the Banking facilities are undeveloped. The MM also involved in different fields like holidays, telecom industry, financial services and resort etc. Which should have good subsidiaries from time to time if these are unmanageable this will divert the companys attention from its business which leads to destruction of shareholders value. Mahindra Mahindra will face more competition if the foreign players enter in to the tractor segment because these foreign players are technically more competitive when compared to MM. CONCULSION: Thus according to research on Mahindra Mahindra Group it shows that the company uses the Strategic Key points in the external environment for long-term sustainability and sustained success. It is the one which encourages the new ideas and also have plan to sale the new product in the market. This company is the one which try to develop new products for consumers. Mahindra Mahindra company is also socially responsible it give 1.3 crore only fr om its annual report for helping poor and unprivileged girls. Which shows that the company not only think about its profits but also feel the responsible about our country India. It is that which also do international trading with other countries. It also have a clear vision and goal which shows the dedication of the company. The mission itself says that it is not thinking about profits but it want develop ourselves. Mahindra and Mahindra tries to develop the new products which do not harm the environment and save the renewable resources example MAHINDRA REVA which is an electric car. According to research it shows that Mahindra Mahindra is one company which is respected and trusted by consumers and it is the top industry in INDIA. .

Nike and Social Corporate Responsibility - 1059 Words

Phil Knight and his track coach Bill Bowerman founded Blue Ribbon Sports in 1964. The company started as being a distributor of Onituska Tiger athletic shoes which were imported from Japan. In 1971 they broke away from Onituska and created their own of shoes. The company was renamed, Nike. It became the largest worldwide seller of athletic shoes. They branched out and created various products lines; shoes, clothing, sporting goods and digital devices. They used celebrities to promote their products. The first athlete to wear and promote their show was runner Steve Prefontaine. Their now well know swoosh was first seen in the 1972 US Track and Field Trials. Every basketball player in high school wanted a pair of Michael Jordan’s,†¦show more content†¦They have created more sustainable products such as t-shirts made of recycled polyester and recycled plastic bottles. Recycling old shoes into new ones. Nike started numerous charities and has donated millions of dollars to organizations to help repair Nikes image. Nike must continuously work towards the enforcement of their corporate social responsibilities that they have presented to their suppliers at the same time they must remain competitive in the market place. If I were dealing with the same issues that Nike experienced, I would have probably done the same thing that they did. The need to get the suppliers and factories to adhere to save and fair treatment of the employees along with a decent wage would be my first priority. To openly talk to the press, customers or whoever would listen and inform then that yes, the ball was dropped and we have problems, but we are working on correcting the problems and then outline the steps that were being taken to resolve the issues. I grew up in Oregon and have heard numerous times how the company started. I know people who work in the corporate office and Nike treats their employees in the United States very good. My Corporate Social Responsibility plan as if you were in charge would consist of establishing guidelines that all suppliers mustShow MoreRelatedCorporate Social Responsibility : Nike1312 Words   |  6 Pagesindustry, many corporations have turned to enacting policies regarding corporate social responsibility. By adopting activities that work to aid society and the environment, corporations ultimately increase profits and improve brand image. Several organizations in the apparel industry have used socially responsible activities to rebuild reputations. Today, according to Nike’s official website, they define their â€Å"Nike Responsibility† as: â€Å"Explore. Innovate. Scale. Collaborate. These themes define ourRead MoreNike Responses Corporate Social Responsibility Essay978 Words   |  4 PagesNIKE CORPORATE SOCIAL RESPONSIBILITY REPORT Introduction Background: Nike is the leading company in sports and fitness fields and located near Beaverton, Oregon (CSRwire, 2012). In 1998, The New York Times exposed that Nike paid workers in China and Vietnam less than two American dollars a day. The aim of this report is to search how Nike response Corporate Social Responsibility (CSR). Theory: There are five dimensions of corporate social responsibility: physical environment, social (community)Read MoreCase Study : Managing Ethical Organization1377 Words   |  6 PagesMissteps—Sweatshops to Leadership in Employment Practices †¢ Why did Nike fail to address corporate social responsibility early on? The Nike brand was created in 1972, and renamed to Nike in 1978, and has since grown to be the largest worldwide seller of athletic goods, with approximately 168 Nike stores in the United States and a presence in about 160 countries. (Ferrell, O.., 2003) During the time Nike brand was created corporate responsibility was not considered a major deal yet and there were severalRead MoreSocial Responsibility in Stakeholder Theory1509 Words   |  7 Pages 2. Social responsibility in stakeholder theory 3 2.1 Why social responsibility? 3 3. Limitations 4 4. Case study examples: Starbucks amp; Nike 4 5. Conclusion 5 6. References 6 7. Appendixes 9 Appendix A 9 Appendix B 10 1. Introduction This report focuses on social responsibility issue focusing on stakeholder theory. Social responsibility will be introduced and defined based on stakeholder theory. Next, analysis on the importance and limitations of social responsibility willRead MoreThe Conception Of Corporate Social Responsibility1236 Words   |  5 PagesSocial responsibility is the accountability of companies for the contacts of its results along with actions on civilization and the surroundings, through crystal clear and ethical performance with the purpose of gives to continue progress together with the strength and the benefit of people. The truth so as to the expressions itself has tainted above this point also recommends that the significance qualified to perception for example, corporate social responsibility will maintain to progress inRead MoreNike CSR Analysis1581 Words   |  7 Pagesï » ¿ CSR Analysis and Impact on Operations Nike has a Code of Business Conduct and Ethics that includes its commitment to the environment and is a signatory of the UN Global Compact. Nike has created a team of sustainability managers led by an independent director. Its environmental goals include producing eco-friendly products and minimizing its environmental impact through the reduction of greenhouse gases, organic solvents and PVCs. Nike acknowledges the difficulty of tracking environmentalRead MoreSocial Audit Responsibility977 Words   |  4 PagesCorporate Social Responsibility The process of building a corporate social responsibility: Corporations while they need to conduct a strategy to become socially responsible, they usually passes through a process that leads it at the end to achieve what is called by â€Å"Civil learning†. In order to achieve this level –which is the highest level of a corporate social responsibility- , they are two dimensions: †¢ The organizational level †¢ The societal level The case of Nike as famous corporateRead MoreOrganizational Culture Through Csr Initiatives Are Tentree And Nike Essay1183 Words   |  5 Pages21). A company’s corporate social responsibility (CSR) initiatives can directly reflect organizational culture and the voluntary implementation of these beliefs, expectations and values. It demonstrates their organizational reputability, especially if society benefits from them operating in an economic, social and environmentally sustainable manner (Global Affairs Canada, 2016). Two companies that portray their organizational culture through CSR initiatives are Tentree and Nike. However, theseRead MoreSocial responsibility and Ethics in International Business Essay1392 Words   |  6 Pagessuccess of companies in exploiting emerging opportunities and tackling their accompanying challenges relies heavily on how deeply they understand the dynamics of their operating environment† (as cited by Abebe, Elmuti, Minnis, 2005, p. 1024). Social responsibility and ethics Global expansion has developed a strategic imperative for nearly all large organizations and their managers. They have a great deal on their hands in developing, monitoring and changing their strategies. Becoming internationalRead MoreNike: the Sweatshop Debate Essay1494 Words   |  6 PagesNike: The Sweatshop Debate MGT/448 May 31, 2010 Instructor: Adrianne Ford Nike: The Sweatshop Debate The purpose and intent of this paper is to describe the legal, cultural, and ethical challenges that face the Nike Corporation in their global business ventures. This paper will also touch on the roles of the host government and countries where Nike manufactures their products and the author will summarize the strategic and operational challenges that Nike managers face in globalization of

Statistics and Business Research Method

Question: Discuss about theStatistics and Business Research Method. Answer: Introduction In this modern age, the whole world is living under the platform of social media. From arranging a marriage to a business marketing social media is becoming a vital part of the last decade. In a business marketing way, social media is helping to increase the business towards the audience and customer base in a dramatic way. The hardcore marketing is just brimming from the marketplace. Today the world is under WWW. The World Wide Web has made the world under the doorstep of the people of a community. Social media is very different from the traditional media for two reasons. 1. The activity is largely public and accessible to marketers for research 2. The medium allows for bi-directional communication for both and indirect. Social networking sites have some common features.(1) social networking services are Web 2.0 internet-based applications,(2) user-generated content (UGC) is the lifeblood of SNS organisms, (3) users create service-specific profiles for the site or app that are designed and maintained by the SNS organization, and (4) social networking services facilitate the development of online social networks by connecting a user's profile with those of other individuals and/or groups. The social media and the social networking sites are imperative in this case. Social media is the collective of online communication channels dedicated to community-based input, interaction, content sharing. The websites and the applications are dedicated to the forums. There are no barriers of caste, creed, race, sex, ethnicity and economy. Thus, this media is to be aptly exploited by the companies. Social media have also been recognized for the way they have changed how public relations professionals conduct their jobs. This is a place where many people can conduct and share their view from different or same places at a time. The question can be formulated as How does the social media marketing strategy affect the business of an organization? To know about the given content in details with the research the content is taking the guides of some modern technologies and collecting the data to prove why the social media and the social networking sites are the centers of the attraction. The contents of this essay shall deal in with the intricacies of trade on the virtual media. No as such physical movements need in this medium. People can access social networking sites from smartphones, laptops, and desktops. Social media marketing refers to the process of gaining traffic or attention through social media sites. Literature Review As per 2010, FACEBOOK has become the epitome of the world of e-commerce, stated Barefoot and Szabo, in their book. The revenues of the businesses are continuously generating in FACEBOOK. Except FACEBOOK, Twitter is the hype in social networking marketing (Friedrichsen and MuÃÅ'ˆhl-Benninghaus, 2013). Microblogging, social curation, and wikis are among the different types of social network. The fact of discussion is that the advent of e-commerce has revolutionized the full system-commerce ensures the complete transaction from the homes. In these current days among all the social sites, Facebook is the most popular social media site. Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share short messages or "updates" with others. Facebook, in contrast, is a full-blown social networking site that allows for sharing updates, photos, joining events and a variety of other activities. As there are no barriers in these platforms, the companies hold the audiences first. They know about the target audience who are reaching the centers daily. Whether in a large business or a lone entrepreneur or a company, social media marketing can be the inexpensive and powerful marketing tool to build the authority. Social media is the most transparent media for a company or a startup. Today the new entrepreneurs promoting their business in the social network first, then they follow the traditional media after (Klopper, 2002). Just creating a page or a company profile helps them to build the impression and the audiences trust. Many people also perform searches at social media sites to find social media content. People can get easily attracted to the good advertisements and catchy slogans. One most important thing is benefit able from the social sites are there is no limitation for the audiences. Social networking sites like twitter allow the followers to repost or re-tweet comments and Facebook allows to share, made by companies or trade marketers when a product being promoted or needed for the companies. So by repeating the message the user's connections are able to see the message, therefore, they can reach to much more people. It's a platform for virtual communities that allow consumers to post their view, their need, wants and value. It's a much more transparent media to know about the product details or the services. People of this decade really don't have such times to go and know about the product by the representatives. Posting a detailing feature about any product is much more timeliness and effective. Companies from various sectors now want social media than the traditional media. Research Questions The research always aims at raising the questions and then answering the same through the research methodologies. This research is no difference (Clarke, 2014). The questions that must be resolved are: How did the social networking sites become an important center for traffic attraction? What are the modern day effective social media marketing plans? Which are the site/ which is the site where the SMM is comparatively more and the others? How is the Facebook responsible for the boom in the industry? What are the modern strategies of the SMM? How shall a new novice company gain access to the networking sites? What does thecompanys aim to achieve with social media? Will the social media marketing Help Companys goal or advertisement to reach the target audiences? What type of target audiences does the company want? Is there any specific age group? Facebook is the epitome of all social networking sites. Do you feel that Facebook marketing is enough for the company to reach the huge audiences? What jobs can you help them complete? What emotions do you hope to convey through your brands visuals and messaging? How will youmeasure ROI and define success with your social media strategy? How does the company promote the new campaigns and the project work through social media? If a company post a video on YouTube what kind of feedbacks from the audience that the company gets? Will the audience feel comfort and satisfy with the video to know about the quarries? What is working with your social mediamarketing efforts? What are the differences between your customer segments in terms of social media participation? Which customers lurk, create, share, or collect? Hypothesis Hypothesis refers a sort of solutions and an analytical view of the research. The hypothesis is very important for having a primary idea of the full situation. The hypotheses are following:- Social networking marketing is a process of investing, promoting, knocking advertisements, sharing other views. In the 21st century, the world is rising with the help and the facilities of the social media. When the traditional media is much more cost effective then the new media has come and shown the effective4 sides of that(Hu and Weinbaum, 1999). In the traditional media, a big company may be-be able to afford a cost of a billboard. But in a case of a small company or a startup company or a start-up business, it's not possible to afford a number of billboards. In the case of business, there can be a lot of different business like boutiques, photography, counseling, restaurants etc. In the case of restaurants, there is a very powerful site named "ZOMATO". A person can see a huge number of restaurants in one area with the cost, pictures, menus, foods etc. A negative review can build a bad image of those restaurants (KvasniÄ ka and Szalaiov, 2015). So all the businesses are t reating their consumers and customers in a special way. 2. There is a number of social media optimization and advertisement issue plans which can be discussed as another hypothesis. The day is not very far when the whole world will be under the platform of this new media. The name "WWW" refers as World Wide Web and after may be a decade the whole world will be on the web. The maximum companies have already come under this big umbrella. And the others who are planning to access this media as business marketing, we need to peep up them for that they could understand and can also be part of this media. From a writer to an IT company all type of business is taking part of these sites as they know they are more benefit able and cost free while having this medium as marketing. Maybe the day is not far when the traditional media will be Rest in Peace. The social network has emerged as a technique in modern sociology. This demonstrates a huge potential for social media marketing to increase sale and this can be discussed as a hypothesis (Bian et al., 2006). Though the social networking sites the companies can keep in touch with individual followers. They can follow the ideas the reviews the loyalty of each customer. A company wants to implement a test case involving a specific social channel and customer segment or theres a strategic effort at implementing a social business strategy, working through a questionnaire like this can be very useful for effective planning. The low-hanging fruit of social proof in the form of likes, followers, and friends have a very different value than comments, content sharing, referrals, and other forms of engagement. Many companies (and their agencies) tout superficial metrics as evidence of success. The problem is, associating business value or revenue with 10,000 Facebook fans is a difficult sell in a boardroom. Understanding the difference between key performance indicators and value to the business in the context of marketing goals can determine success or failure. Depending on objectives, there are a number of ways to measure social mediasuccessand its important for companies to take a practical and business goals approach to marketing on the social web. Operational Explanations and Extent Operational definitions are referring is one of the basic strategies for this medium. There are two basic strategies, the first one is the proactive strategy and the other one is the reactive strategy (Goode et al., 2014). There is a lot of bad science in social media marketing. Even a long decade after the Manifesto brought us the 95 theses that taught us that markets are conversations and thatBrandsdont own their brands anymore a hypothesis that has proven itself prophetic there are still many brands that have adopted blogs and social networks simply as new broadcast channels and have simply used social media as a handy way of listening in on the rude thing that people are saying about them. The advertising industry has already adopted science and testing, but not because they wanted to. These were no men who had faith in science, thinking that advertising was an art. While early online marketing started to make advertising nervous but it wasnt until Google turning the art of advertising into a science. The same thing is happening to direct marketing. FromA/B testingto sophisticated engagement metrics, the science of advertising and marketing is becoming more de facto than fringe. In the section under operational definitions, the most important thing is campaigning. There are various events, companies' strategic promotions which are under this section. These sites can give a large impact on the events. The successful events are following:- betty white 2008 US presidential election Local business Kony 2012 Nike #MakeitCount lays- Do us a flavor These events had reached among the highest audiences. Hashtag" is the other element of the social media. In twitter the popular news which is reported by using the "hashtag. There are many variables which can be measured. The first and foremost things that must be seen are the daily traffic in the Facebook, twitter, Instagram, Zomato, Linkedin, etc. The number of people who are logging, watching the posts, knowing about the products, sharing all can be seen by the calculations(Bucher and Winter, 2009). The audiences are able to track and judged that what types of business or companies are much more seen. For that, its come to know about the peoples interested areas. There are the chances of error because everything is hypothetical. Yet there are always the chances of succumbing to the most probable answer. Investigation Practice The research methodology on social media is the analyzing method which we shall talk about. There are two types of analysis 1. SWOT analysis and 2.PESTLE analysis. Social network analysis is used extensively in a wide range in a wide range of applications and disciplines(Reardon, 2016). Social network analysis is also used in intelligence, counter- intelligence. SWOT analysis must be done to the market. It is seen that the companies often come to invest without the proper analysis. The SWOT shall show clearly what the prospects of the trade and commerce. The PESTLE analysis shall give a good idea of the market too (Vovchenko, Kochka, and Pogorelenko, 2015). This is the effective procedure to ensure the surrounds and also think of the same. This means the research shall truly place the people in that situation and then judge in that aspect. The quantitate approach and the qualities approach are also the important tools of methodology which can be the normal procedure in the research. According to a previous 2013E-Marketer report, one out of every four people in the world has a presence on social networks. More importantly, 74% of U.S.adults were active on social networking sites according to a Pew Research CenterSocial Networking Fact Sheet. As of September 2014: 71% are active on Facebook 28% of adults use LinkedIn 28% are active on Pinterest 23% of adults are active on Twitter 23% are active on Twitter As of October 2014, Facebook had an estimated 1.36 billion active monthly users. Market analysts, however, have indicated that although Facebook continues to be the top-ranking social networking site in 2015, it is no longer growing at the pace it was a couple of years ago. With a figure rounding off at 343 million, Google+ in 2013 became the social networking site with the second highest number of monthly users. Facebook, however, has managed to retain its surging revenues even today thanks to the introduction of video calls and the acquisition of WhatsApp in February last year. Social networking sites have opened up a world of opportunities for both enterprises and consumers. Vendors in the enterprise social networking space such as Broad vision, Atlassian, Jive, IBM, Salesforce, Microsoft, Telligent, Social Text, and Yammer, and players in the consumer social networking sphere such as Facebook, Badoo, LinkedIn, Google+, Qzone, MySpace, Yelp, and Twitter have not only presented a platform to engage users and expand their services, but also turned out to be one of the most promising methods of revenue generation. Opportunities for content management companies, social media advertising agencies, social media managers, and social media strategists have received a boost thanks to the global growth of the social networking market. Instrumentation and Sampling The research instruments shall be done in two ways. In a first way, the research shall see that the maximum number of customers is opting this medium as their business trade or personal need(Guochang, Yadong, and Xiaohui, 2010). In a research it has come to know that only 13% people do the sharing, retweeting, re-sharing and follow the posts. The rest of 87% people are logging regularly and hoping the other profiles on a daily basis. The data collection this case is highly theoretical. There are the fewer chances for the outfield work. The most of the research can be accomplished through the Indian deductions. Serious online marketers know that to order to harness the power of social media needed to incorporate a mixture of:- Listening to the audience, sharing the message, enabling others to share the messages. The great social media strategy originates from a solid content marketing strategy. Great content gets people to share and the sharing contents would be able to there the huge number of audiences(D. Audience Listening and Viewing, 2008). It's important to understand the social media marketing fundamentals. The 10 fundamentals points are following:- The Law of Listening The Law of Focus The law of quality The Law of Patience The law of Compounding The Law of Influence The Law of Value The Law of Acknowledgement The Law of Accessibility The Law of Reciprocity The sampling is also done in a systemic way. There are the books which shall render the sampling as well (Kedar, 2013).The common methods of the data collection are; To check in how many people come in the Facebook every day and make a list of the same. To check in for the interest of the local club in supping the data. The versatility of acting is also formed through the right data collection. The key highlight of this report is:- Overview of key market forces propelling and restraining market growth Up-to-date analyses of market trends and technological improvements Pin-point analyses of market competition dynamics to offer you a competitive edge An analysis of strategies of major competitors An array of graphics and SWOT analysis of major industry segments Detailed analyses of industry trends A well-defined technological growth maps with an impact-analysis Offers a clear understanding of the competitive landscape and key product segments. Probable Outcomes Social media monitoring can help to hear what people are telling their friends but might not willing to tell directly. As a suggestion of Richard Binhammer of Dell. The revenue generation can increase the sale of products(Veeck and Hoger, 2014). Social media can provide opportunities for hard and soft savings to the businesses. This is a platform of the new ideas and innovations. The expected outcomes offer an essay of services to help to achieve the goals. The elements to achieve this goal are Defining Setting up and managing Integrating Developing Designing Maintaining Measuring Blogging Creating social media planning Implementing the campaigns In today's technology, by the increasing of the social sites for branding, marketing, networking makes the companies for attractive to the heterogeneous audience(Kumar and Rajaram, 2014). Social media sites can have a large impact on the outcome of events. As opposed to twitter which has a .03% of interaction rate with an average of 210 million monthly users. This essay shall aim at a total turnover and a complete report of the economic side of the social media optimization. Only then the future path of the modern marketing can be analyzed and understood. ROI isstilltough to measure.46% of B2B marketers say theyre not sure whether any social channels have generated revenue for their businesses. Only 13% believe theyve proved the impact quantitativelythough that may be because just 14% tie social media marketing activities to sales levels. For all the bashing of "vanity metrics" in social marketing, those likes, and shares ("engagement") remain the most commonly usedmeasure for evaluating social media success. 80% of marketers use these as primary success metric; 56% base social success on website traffic. Gantt Chart Research Individual Tasks Contributions Milestones Final Report First Month Second Month Third Month Fourth Month Stats about Social Media Demographics 52% of online adults now use two or more social media sites. 70% of the U.S. population has at least one social networking profile. Of the 7.2 billion people on earth, 3 billion have Internet access; 2.1 billion are active on social media; and 1.7 billion use social networks from a mobile device. The number of worldwide social media users is expected to reach 2.5 billion by 2018. The average social media user maintains five accounts. Mothers with children under the age of five are the most active on social media. 90% of young adults (ages 18 to 29) use social media. 35% of those over age 65 do. Every minute, Reddit users cast more than 18,000 votes; Vine users play more than one million videos; and-and Snapchat users share nearly 285,000 snap. The most important social networks to teens and young adults (aged 12-24) are now Instagram (32%), Twitter (24%), Facebook (14%), Snapchat (13%) and Tumblr (4%) But Snapchat isnt the best place for marketers (at least not yet). Philosophically, it is important that Snapchat is a platform built for people and not for brands, Snapchats CEO, Evan Spiegel, has stated. Conclusion In the whole research, we came to know about the marketing of the social sites the way of marketing how marketers are using this medium how ads are impressing how the audience are following sharing the number of audiences who follow this daily. Apart from the sites like Facebook and twitter, there is one leading site named YouTube. This is one of the best media for the people who are doing small businesses. The business can be a hand crafting to a cookery and the various more. These websites are helping us to learn about the products, the visibilities, the sourcing, and the details everything. Reviews to matter for this section. Coz when someone wants to buy a thing the person can know from the reviews about the product. So this is also helpful. This research shall find out why social media has become so important. The collection of their data can be very effective time. This essay shall show how to keep young and what are the secrets of social media marketing. Ethical Questions Yes The human subjects can be informed of their involvement in the collection of data and the features and of research might be expected in the influence to participate because the medium is a digital medium. So the transparency is visible. People can find about the products and the detailing of that. No There is nothing like that a company has to continue the sources to the sites. If a company does not feel to free to communicate to continue so they can quit from the sites. Yes Studying something is always important which researching about anything. A customers review also can able to give the answer of a customers quarry. Also, a research of a targeting audience can be done by the study. N/A No A thought can never be confidential. Its a medium of free sharing thoughts. An audience can post his/her view on that particular topic. No There is no such as possibilities that the human subject's identity can be deduced by someone other than the researcher. No Its not very sure that the researcher fulfills all the promises made because it is not possible to fulfill all the promises. The researcher can try to fulfill all the promises but the 100% may not be done to. No, its an online medium. The audience is free to watch this via their smartphones or laptops desktops. So the physical safety of as faulty electrical equipment, poor grounding, and lack of oxygen, falls, traffic industrial accidents, the possibility of hearing or vision loss can't happen. Yes, it can be debriefed as the data has been collected because all audience can't be online at the same time when some data is given. So after few hours or few days, the data can be shared or debriefed for the other or same audiences. Yes, if an audience is dissatisfied or makes a complaint about the researcher or procedure, its a duty of the researcher to make the audience point clear. So the researcher has to give the clarification on his/her behalf. No, the study does not involve concealment from and/or deception of the subject. No The deception does not use as a participation of that subject. Yes Its an open medium to all audiences. People from different ages can participant in any post. In the social networking sites other than video conversation its not possible to judge anyone. Yes, it is possible to that the information on can be obtained from third parties. If a large number of audience follow a company people from any community can take part in this. Yes There is a huge chance that physical stress can happen from heat, noise, electric shock, pain, and sleep loss, deprivation of food and drink, drugs, alcohol. The devices from which the networking sites are accessible are electronic devices and there is a huge chance having this problem. Yes, the study can cause the mental discomfort such as fear anxiety, loss of self-esteem, shame, guilt, embarrassment. Its an open forum. People are using their personal photographs, personal information. So any wrong decision can make these happen. No The publication of the research results cant possibly interfere with strict confidentiality. Because there is nothing to be confidential. No The publication of that subject can't harm that much because the researcher can give that much input what he/she wants. A negative review or comment can make it in a bad impression but a good clarification by the company can make this a positive one. No The other aspects of the study that may not interfere with the protection of the subject. References Bian, Y., Chan, K., Cheung, T. and Ku, H. (2006).Sociology for change. Boston, Mass.: Brill. Bucher, T. and Winter, R. (2009). Project types of business process management.Business Process Mgmt Journal, 15(4), pp.548-568. Clarke, M. (2014). The Archaeology of the Book: Formulating Analytical Research Questions.e-cons, pp.10-16. Audience Listening and Viewing. (2008).Communication Booknotes Quarterly, 39(3), pp.158-160. Friedrichsen, M. and MuÃÅ'ˆhl-Benninghaus, W. (2013).Handbook of social media management. Heidelberg: Springer. Goode, S., Lin, C., Fernandez, W. and Jiang, J. (2014). Exploring two explanations of loyalty in application service provision.European Journal of Operational Research, 237(2), pp.649-657. Guochang, W., Yadong, Z. and Xiaohui, Y. (2010). Sampling Theory: From Shannon Sampling Theorem to Compressing Sampling.Information Technology J., 9(6), pp.1231-1235. Hu, X. and Weinbaum, S. (1999). A New View of Starling's Hypothesis at the Microstructural Level.Microvascular Research, 58(3), pp.281-304. Kedar, R. (2013). Reciprocity in Morality and Law.The Law Ethics of Human Rights, 6(2). Klopper, H. (2002). Viral marketing: a powerful, but dangerous marketing tool.S Afr j inf manag, 4(2). Kumar, S. and Rajaram, D. (2014). Old Communication, New Fashioned Way: Branding Life Style products to Target Market through Social Networking Sites.IOSR Journal of Business and Management, 16(10), pp.31-36. KvasniÄ ka, M. and Szalaiov, M. (2015). Determinants of Gratuity Size in the Czech Republic: Evidence from Four Inexpensive Restaurants in Brno.Review of Economic Perspectives, 15(2). Reardon, S. (2016). Mixed Messages.Journalism Practice, pp.1-11. Veeck, A. and Hoger, B. (2014). Tools for Monitoring Social Media: A Marketing Research Project.Marketing Education Review, 24(1), pp.37-72. Vovchenko, N., Kochka, V. and Pogorelenko, N. (2015). PESTLE ANALYSIS. SBERBANK RUSSIA.Bulletin of the Saint Petersburg State Institute of Technology (Technical University), 54(28), pp.99-101.

Kusku Cagi Essays - , Term Papers, Research Papers

Kusku Cagi KLAS?K KAP?TAL?ZM?N UMUDU VE PEYGAMBERLER? Bug?nk? ekonomik d?zenin alt yap?s?n?n ve dnce ?eklinin olu?mas? uzun bir zaman dilimini kapsamt?r. Bu olu?umun on sekizinci y?zy?l?n ikinci yar?s?nda ba?lad kabul edilir. Ekonomik ya?am, Bat? Avrupa'da(yo?un olarak ?ngiltere'de) ve daha sonrada New England'da buhar makinesinin icad? ve Dokuma Devrimi ile de?i?meye ba?lamt?r. Sanayi Devrimi ile ekonomik dnceler de de?i?meye ba?lamt?r. Sanayi Devrimi'nden ?nce ekonomik d?zene k?rsal b?lgelerde ya?ayanlar y?n veriyordu. G, insanlar?n sahip olduklar? topran ve ya?ad?klar? yerlerin b?y?kl ile ?llmekteydi T?m ?rklar i?inde ?sko?lar ?nemli iktisatlar yeti?tirmi?lerdir. ?sko?ya'n?n yeti?tirdi?i en ?nl? ki?i ve ilk iktisat Adam Smith'tir. Smith Wealth of Nations adl? yap?t?nda kendi ki?i?el karlar?yla ?eli?kili oldu?u halde y?ksek prensip sahibi olma iddias?nda bulunan insanlardan ku?ku duydu?unu belirtmi?tir. Smith'in ziyaret etti?i ki?ilerden biri Voltaire'dir.Voltaire yeni bilgiler toplayarak dncelerini geli?tiriyordu. Voltaire'nin bu ?zelli?i Smith'in ufkunu geni?letmi? ve onu alan?nda bir ?nc? yapmt?r. Smith Fransa'da bulundu?u s?rada Fransa'n?n en ?nemli gelir kayna tar?md?. Fizyokratlar diye bilinen bir grup ekonomik dn?r t?m zen?inli?in topraktan, dolay?s?yla tar?mdan kaynaklandna inan?yorlard?. Smith'i bu gruptan en ?ok etkileyen Fran?ois Quesnay'di. Quesnay'?n Ekonomik Tablosu ekonomik sistemin karl?kl? b?l?mlerini g?steriyordu. Smith Uluslar?n Zenginli?inin Yap?s? ve Nedenleri ?zerine Bir Ara?t?rma adl? kitab?n? 1776'da yay?nlad?. Smith kitab?nda insanlar?n karlar? i?in ?abalamalar?n?n hem kendilerine hem de topluma yararl? oldu?unu dn?r. ?nsanlar?n bireysel dnmeleri i?g?d?seldir ve devletin zorlamas?ndan daha iyidir. Adam Smith'e g?re bir ulusun zenginle?mesi i?in ilk ?nce emek ve ?ok ?alma daha sonra da ?retimde i? b?l?m? ve uzmanla?ma gereklidir. Smith anonim ?irketlere karyd?. nk? ?irket y?neticilerinin kendi paralar?n? kullan?rken g?sterdikleri dikkati ba?kalar?n?n paras?n? da kullan?rken g?stermeleri beklenemezdi. Sanayi Devrimi birdenbire ortaya kmam olu?umu a?ama a?ama ger?ekle?mi?tir. Tar?mla ge?imini s?rd?ren insanlar makinelerin icadi ile ?ehirlerdeki dokuma ve rr fabrikalardaki i?lere ak?n ediyorlard?. K?rsal kesim bo?almaya ba?lamt?. New Lanark ?rnek bir dokuma kentiydi. Smith, g?n?m?zde ekonomik model diyebilece?imiz iktisadi sistemin nas?l i?ledi?ine ili?kin bir g?r geli?tirmi?tir. Smith'in olu?turdu?u bu g?r ?l?m?nden sonra David Ricardo ve Thomas Maltus taraf?ndan ?l?m?nden sonra yeniden ele al?nmt?r. Uluslar?n Zenginli?i'nin yay?nland y?l emperyalist ?ngiltere Amerika'y? kaybetmekteydi. O d?nemde ?retim ve ticaretteki geli?meler Smith'in vaat etti?i t?m zenginli?i sa?lamaktayd?. Yirminci y?zy?lda Smith'in fikirleri Marx taraf?ndan ve devlet m?dahelesini gerekli bulanlar taraf?ndan sald?r?ya u?ramt?r. GELM KAP?TAL?ZMDE DAVRANI? BMLER? VE AHLAK ANLAYI?I Yirminci y?zy?l kapitalizminde m?lkiyet zenginle?me unsuru olarak g?r?ldnden b?y?k toprak sahipleri eme?i ile ?alanlardan daha fazla haklara sahipti. B?yle bir sistemde e?itlik?i devlet anlayna tersti. Sanayi devrimi ile birlikte bu g?r b?y?k ?lde de?i?mi?, sanayi kapitalistlerinin b?y?k toprak sahiplerinden daha da zengin olabilecekleri ortaya kmt?. Zengin s?n?f? ile ilgili aklanmayan bir?ok ?ey vard?r. nk? bilimadamlar? genellikle yoksullarla ilgili ara?t?rmalar yapmlard?r. Halbuki ondokuzuncu y?zy?lda zenginler topluma egemen ?st?n bir s?n?f olarak g?r?l?yordu. Sosyoloji alan?nda ?nc? olan ?ngiliz Herbert Spencer ya?ama en iyi uyum sa?layan?n hayatta kalmas? deyi?iyle ayr?cal?kl? s?n?flar?n nas?l ayakta kaldn? aklar. Spencer'in dnceleri yeni kapitalistlere uymu?tu. Onun dnceleri zenginli?i tamamiyle korumaktayd?. Spencer'den bir ku?ak gen? olan Summer Darvin'in g?rleri benimsemi?, Spencer gibi zenginlerin zenginliklerini b?t?n?yle toplum as?ndan yaral? g?rmt?r. Ondokuzuncu y?zy?lda ekonomik i?leyi?ten ?t?r? yoksulluk kan?lmaz g?r?l?yordu. Bu y?zy?lda yoksullar?n do?al olarak ay?klan?p at?ld g?r yayg?nd?. Zenginlerin tamamiyle gl? olduklar? zamanda Veblen onlar hakk?nda i?neleyici yaz?lar yazmt?.Veblen'in ilk ve en b?y?k kitab? U?ra?s?z S?n?f Kuram? yirminci y?zy?lda yay?nland?.Bu eserde Veblen zenginlerin servetlerinden dolay? kendilerini gl? hissetmeleri konusunu ele ald?. Yirminci y?zy?l?l?n ba?lar?nda yap?lan Newport evleri bir zenginlik g?stergesiydi. Bu evler tam anlam?yla zenginlerin servetini yans?tmak i?in yeterli de?ildi. Bunun yan?nda servet g?stergesi olarak len balo gibi pahal? e?lenceler yap?l?yordu. Bu evlerde ya?ayanlar servetlerinin b?y?kln? kamuoyuna New York Herald gazetesi ile yans?t?yorlard?. G?n?m?zde se?kinlik servetin b?y?kl ile ?llm?yor. Politikac?lar servet sahiplerinden daha ?st d?zeyde bulunuyor.Yani kapitalizmin davran bi?imleri b?y?k ?lde degi?ime u?ramt?r. KARL MARX'IN YOL AYRIMI Toplumda s?regelen dnce bi?imi, siyasal ve ekonomik d?zen Karl Marx ile sorgulanmaya ba?lamt?r.Marx Hegel'in dncelerinden etkilenmi? Hegel'in belirtti?i toplumun organik geli?im ve de?i?im s?reci Marx'?n dncelerinin temelini olu?turur. Toplumun de?i?imi s?n?flar aras?ndaki ?atmadan kaynaklan?r. Hegel s?n?f bilincine sahip proletaryan?n kapitalistleri yenilgiye u?rat?p ii devletini ortaya karacan? belirtir. Marx K?ln'de Rheinische Zeitung'da yazmaya ba?lad?. O s?ralarda devrim konusu ?ok tartlmaktayd?. Marx bu tartmalar s?ras?nda kom?nizmin dnce yap?s?n?n ?arp?t?lmas?n? gazete yaz?lar?nda ele?tirmi?tir. Marx'?n bo?anma konusu sebebiyle daha ?zg?r bir tartma ortam? istemesi ?ar?n gazete yay?n?n? yasaklamas?na sebep oldu. Marx Paris'te Alman Frans?z Y?ll ad?yla dergi kard?. Ama dergide kan bir kitab?n ele?tiri sebebiyle dergi yay?ndan kald?r?ld?. Bu d?nemde sosyalizm ?ok yo?un olarak tartlmaktayd?. Marx da

All About Me Letter free essay sample

My favorite sports are football and basketball. I play the recorder. I participated in football for three years and basket ball for one year. I played the recorder for one year in the fourth grade and earned all the belts for each skill level.On the other hand I don’t like to read what so ever, but I’m going to improve my reading this year. I don’t like to read because I fall asleep as soon as I begin to read books. The books that I like are adventurous and action-packed books because they interest me so I won’t fall asleep. These kinds of books stimulate my imagination and help me visualize the story. In order to keep me interested in reading I would like to have audio or graphics books. I did great academically last year as I made A’s and B’s.My academic goals this year are to make straight A’s and to receive scores above 900 on the CRCT. We will write a custom essay sample on All About Me Letter or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Considering that I do not like to read, it’s hard for me to brainstorm ideas and write an essay. Therefore, I do not think of myself as a good writer, as I prefer digital images to awaken my creativity. The few times that I must write, I like to write narratives about my family vacations in new places. Narratives allow me to express my emotions. Unfortunately, brainstorming ideas causes me to have headaches that turn me off from writing.I hope to learn how to overcome this obstacle and improve my writing skills. In conclusion, you can help me achieve my academic goals by suggesting some action-packed or adventurous book titles for me to enjoy reading. I learn best by following examples and listening to instructions. The activities you can help me with are reading and sentence-structure in writing assignments. I welcome the opportunity to learn from your expertise. Sincerely, Phillip Harrington Phillip Harrington

Ethics and Social Responsibility in International Business

Ethics and Social Responsibility in International Business The importance of ethics in the global business environment needs to be over emphasized. Nowadays, the need for ideal ethical behavior within organizations is paramount if organizations are to avoid potential lawsuits and other uncertainties in their operations as new business trends emerge on a daily basis causing problems to organizations and end users.Advertising We will write a custom research paper sample on Ethics and Social Responsibility in International Business specifically for you for only $16.05 $11/page Learn More Public scandals of corporate malfeasance and malpractices, which and have even claimed death of many organizations, have profoundly influenced the public perception of many multinational organizations. Cases in point are large organizations such as Enron, Arthur Andersen and WorldCom among others. The recent expansion of global business as well as decline of trade barriers has necessitated the world over to further underpin the interes t in the topics of ethical behavior and social responsibility. On top of this, human rights and environmental conservation are getting more recognition with every passing day in both academic as well as commercial circles. As multinational organizations expand globally and establish operations in foreign markets, ethical conduct of their officers and employees gain more importance since the cultural diversity that usually accompany such expansion may compromise the much shared cultural and ethical values observable in the more homogeneous organizations (Morf, Duffy, et al. 1999 ). Although understanding of other cultures and acknowledgement of differences among them will enhance the cross-cultural communication, it may not be enough to offer ideal structures of proper ethical behavior in organizations. In the academic circles, the culture-based consequentiality model is developed to explain among other things, how cultural differences influence the ethical perceptions as well as act ions of individuals engaged in making decisions with ethical overtones. Multinationals need to come to terms with the legal and moral atmosphere in which they operate. And above all, they need to establish an environment that fosters ethical behavior, because in the final analysis to do otherwise eats into their profitability. In contrast to this opinion, some scholars advanced the theory of Virtuous Ethics, which is defined as a theory that focuses mainly on an individuals moral character. According to these scholars, marketing researchers attach little importance to virtuous ethics. Furthermore, they propose that without considering virtuous ethics, an elaborate analysis of the ethical character of marketing decision makers and their strategies cannot be attained.Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Strategies such as the codes of ethics represent one means of achieving the ultimate goal of having ethical international responsibility of business worldwide. There are numerous ethical responsibilities faced by multinational organizations. Therefore, just as one can value an individual’s culture by his or her actions and personal activities, ethical climate can be observed on a larger scale; in this case, the organization. Here, ethical climate is the employee’s perception of the norms of an organization (Bartels et al., 1998). Organizations that have a robust ethical climate experience few serious ethical problems and are more successful in coping with such problems. Their research suggests that it is vital for managers to consider developing strong ethical climates in order to equip organizational members with the capability to deal with ethical dilemmas. They have to oversee the development and maintenance of clear and robust set of norms to promote good ethical behavior. As Laczniak, et al (2007) has pointed out an organ ization’s codes of ethics and enforcement of rules goes a long way in controlling the direct behavior of social entities. Based on the above analysis, multinationals must acknowledge the need for a homogenous code of business ethics. Without such a code, the conduct of players in this field will be unpredictable. Furthermore, national governments need to know that the most effective way of safeguarding their citizens, their national interests, and that of the global environment against the vagaries of the global business depend on the development, adoption and enforcement of such a code. However, a surge of momentum has been witnessed the world over owing to increasing interest and awareness of the parties concerned. Many multinational companies such as Toyota, Siemens, General Mills and Johnson Johnson among others have written guidelines that elaborately and explicitly detail how employees are expected to treat suppliers, customers, competitors, as well as other parties. T here are those that have formulated formal codes of ethics- written statements about the values and ethical standards that guide the institutions’ operationsAdvertising We will write a custom research paper sample on Ethics and Social Responsibility in International Business specifically for you for only $16.05 $11/page Learn More Some multinational companies deal with ethical issues proactively, by giving their employees training on how to handle ethical dilemmas. At Boeing, for instance, line managers are responsible for overseeing training sessions for other employees, and the company also has an ethics committee that answers directly to the board of directors. The training sessions entail discussions of various ethical dilemmas that employees might face and how best to handle them. Organizational practices as well as corporate culture also have an influence on the management of ethical behavior. If leaders in a firm conduct themselves in an ethic al manner and violations of ethical standards are promptly and ideally addressed, then everyone in the organization will recognize that the firm expects them to conduct themselves in an ethical manner. If leaders appear to be above the set ethical standards or either trivialize or ignore unethical behaviors, then the wrong message is sent to the employees. References Bartels L.K. et al. (1998). The Relationship between Ethical Climate and Ethical Problems within Human Resource Management†, Journal of Business Ethics Vol. 17, 799-804. Laczniak, G. R. and Inderrieden J. (2007). The Influence of Stated Organizational Concern upon Ethical Decision Making, Journal of Business Ethics. Vol 6, 297-307. Morf, Duffy A., et al. (1999). A Survey of Ethics Officers in Large Organizations, Journal of Business Ethics. Vol 20, 265-271

The ideas and practices associated with marketing emerged in response Essay

The ideas and practices associated with marketing emerged in response to the challenges posed by mass production, and these idea - Essay Example In addition, the adoption of marketing strategies in the face of increasing competition is discussed. The evolution of marketing On the advent of the factory, new products began to emerge while old products appeared in strikingly new forms. With the flooding of the market with uniformly mass produced products that were virtually indistinguishable from one another, branding was introduced to differentiate the products. Competitive branding evolved to compensate for the product similarity, thereby, achieving image based difference. Essentially, advertising changed from delivering product news to developing an image around a branded version of a product. Design theorists assert that logos were introduced to evoke familiarity in an effort to address the new and unsettling similarity of packaged goods. Brand names replaced small shop keepers as the interface between the consumer and the product (Klein, 2001, p.12). In recent years, marketing has gone into an overdrive with increasing numb ers of ads and aggressive new formulas for reaching customers. The astronomical growth rate of the advertising industry is well reflected by the 1998 projection which set the total ad spending at $196.5 billion while the global estimate was $435 billion. This figure outpaces the growth of the global economy by a third. This trend is attributed to the firmly held belief that brands need to continuously and constantly increase advertising in response to increased competition. According to the law of diminishing returns, as more firms increase their ads firms are under increasing pressure to aggressively market their brands (Arvisdsson, 2006, p.178). As a result of the competition, marketers invented more strategies to attract customers. This caused marketers to introduce more clever and intrusive selling techniques. For instance, Calvin Klein stuck CK Be perfume strips on the back of Ticketmaster concert envelopes to attract customers to the CK Be brand. Proponents of branding claim t hat markets where producers compete based only on price, promotions and trade deals are susceptible to product duplication leading to decreased profits. Some companies have over time integrated their respective brands in the fabric of their companies. Such companies mould a corporate culture around the brand. Everything within such organizations is an ad for the brand; this includes branding employees with such tags as partners, superstar CEOs and design consistencies (Brownlie, et al, 1999, p.379). New media has revolutionised the interaction between consumers and organizations characterized by a shift in power where consumers have more influence on the product. The rise of consumer generated content has turned consumers into content producers. Consumers now possess greater control over what is provided in corporate communications. The shifts in power have not only changed consumer expectations but also have changed purchasing decisions (Bob, 2005, p.285). There is extensive eviden ce of a decline in traditional media usage among advertisers. In response to changes in technology, marketers are shifting expenditure to new media options. New media has transformed many aspects of brand marketing such as segmentation and targeting through positioning, distribution and customer relation management (Bob, 2005, p.285). Marketing strategies Marketing strategies evolved as a result of the need by marketers to deal

Social Welfare Program Essay Example | Topics and Well Written Essays - 1250 words

Social Welfare Program - Essay Example This essay stresses that the social security welfare program has several goals that it intends to meet. For instance, they aim at providing for the needy in the community. They are also determined in providing the economic security that the American people desperately need. Doing so would require them to maintain maximum freedom in the economic lives of the American people. This paper declares that the provision of social insurance has been instrumental in the success of the program. Social insurance addresses the concept of economic security. The basic behide social insurance is that people make contributions to a centralized fund. The fund provides income to individuals who happen to find their income un-sustaining and give back after a period of time. Social insurance emphasizes on the social suitability of benefits. In its system, individuals who previously earned less income receive a higher benefit than those with higher earnings. It is this mechanism that has helped the system to grow in terms of benefits which is not applied by private insurance organizations. Social welfare has a number of aspects that contribute to its effectiveness. Provision of social insurance is one of those strengthening aspect to the program. Social insurance has been instrumental in empowering citizens. This is because it is a contribution made by people so that it can helps them get income later on. The concept provides a form of economic security to people. It enables them to provide for themselves even at old age when they cannot work.

Emotional Intelligence Essay Example for Free

Emotional Intelligence Essay The pursuit of knowledge through education entails the many manifestations and progressive procedure of one’s emotion. Human nature previously regarded intelligence as the primary component of learning and eventually as the main source of success. In the modern educational or learning setting, however, a person’s emotional intelligence is now supposed to be of equal authority and even better than intellect as far as its benefits are concern. Hence, based from its advantageous implications to the filed of education or teaching particularly in contemporary schools, emotional intelligence is not to be ignored as a vital requirement of education. The principle concerning the significant nature and value of emotional intelligence in today’s learning is depicted with various circumstances where one’s emotions play very notable part and effect. Considering a person’s varying feelings in response to different life events and realities, it can now be noted that the level of emotional aptitude of a person measures his strength and ability to handle a situation. Most importantly, an individual’s emotional intelligence determines the eventuality of failure and attainment of success. Thus, this is where emotional intelligence apparently matters more because it is able to provide people with success as compared with intelligence quotient. Nowadays, emotional intelligence is subjected to the requirements and challenges of the teaching field. Since people and the society have acknowledged the undeniable positive impacts of emotional intelligence to education, it is then just empirical to pursue further this concept. This is because an increased awareness and involvement by the people as regard the quality and implications of emotional intelligence will definitely work to the advantages of the majority of the population and the communities where they belong. Since learning is determined by how people manage their emotions, then it can be implied that one’s feeling is a factor in determining success or that it can even be considered as a tool to improve education among students. It is, in fact, essential to assist students identify how their respective emotional intelligence will lead them to success or not. Lastly, it is also fortunate that considerable fresh perspectives about how the intellect creates human emotions were already realized. This is for the reason that the brain now creates ways on how emotional intelligence influences, affects and works to the benefit of student’s education. â€Å"Emotional Intelligence† Book, an Overview The above-mentioned hypothesis was clearly illustrated in the 1995 book of Daniel Goleman entitled â€Å"Emotional Intelligence: Why It Can Matter More Than IQ. † The author provided the public with apparently compelling proofs that the emotional intelligence quotient or a student’s level of emotional intelligence is equally valuable in achieving educational success as what cognitive intelligence, as gauged by IQ or SAT percentages, provide (Goleman, 1995). The book opened with an account of how brain functions in relation to one’s emotions. Thereafter in the middle part of the book, Goleman supplemented the rationale behind how to wisely handle emotion and eventually revealed the benefits derived from such thereby proving that it has more substance than IQ. In conclusion, Golemen provided the public with true-to-life manifestations which established the value of emotional intelligence as it performs a more fundamental function in human’s search and eventual attainment of success (Goleman, 1995). Intelligence quotient was previously regarded as the major deciding factor in one’s accomplishment. In the book, this was disputed by Goleman who stated that human’s perspective on IQ is, in fact, a distant and slender version of reality. The book instead stressed the principle of emotional intelligence as the ultimate determinant of a person’s success. Goleman discussed emotional intelligence based from the aspects of one’s consciousness, selflessness, motivation, understanding as well as power to offer love and other endearing emotions while at the same time being loved by people around him (Goleman, 1995). Additionally, the book presented various incidents which proved how people, who exemplified high levels of emotional intelligence and who nurtured their existing emotional strengths, were able to achieve success in their respective areas. In Goleman’s view, emotional intelligence is not inherited or already innate at birth but it can be developed as person matures and its benefits are eventually attained (Goleman, 1995). Focusing on the field of education, the entire book evidently centered its discussion on the emotional intelligence among the students of the young generation. It is at this point that Golemen called on educators and other concerned people in the area of learning to clearly explain to students the nature of emotional intelligence and its evidently positive implications as far as the education of the young ones (Goleman, 1995). In imparting the value of a student’s emotional literacy, the Goleman book also requested the parents to pay attention to the emotional necessities of their children. Adults, on the other hand, need to immediately educate themselves to deal with their respective interpersonal affiliations in a wise manner. Ultimately, the book heightened the beneficial implications of emotional intelligence in the field of education as manifested by the accounts of success which were attributed to the said Goleman concept (Goleman, 1995). â€Å"Emotional Intelligence,† a Critical Analysis The Goleman book is worthy to be examined by presenting the worth or impacts of emotional intelligence as it is compared with IQ and applied in the several stages of human development. Initially based from the characteristic of the human brain, the principle of emotional intelligence as provided by the book concretely challenged that one’s intellect is subjected to limitations. The said position of the book has a sense because in reality, a person is considered intelligent and has a well-defined logic or reasoning aptitude yet this does not holds true as far as decision-making is concern. The book is to be commended with the said stand that the worth of the human brain should not be the determining factor of aptitude but rather one’s emotional intelligence which provides the logic behind every decision. In short, this position is best explained wherein people experience various situations and promptly decide by conforming to what their emotions dictate or simply based from how they feel at the moment and definitely not according to what their mind think. The book specifically illustrated the said position with its initial discussion about the complicated system of the human brain. In particular, the portions of the book where a person’s reaction to a snake as well as the presentations made by Goleman concerning several subject matters such as depression, nervousness, post-traumatic stress disorder or PTSD, drug dependency and misuse, teenage pregnancy and issues on human relationships are all corroborating facts which confirm the principle that emotional intelligence really matters more than IQ (Goleman 1995). While Goleman was criticized for his apparent inclination towards the promotion of emotional intelligence only among children, he is nonetheless acclaimed for such effort. This is because the book has, in fact, succeeded in imparting the beneficial implications of emotional intelligence especially in the field of education of the young students. In particular, the author is to be credited for his suggestion about several procedures of how to improve the emotional intelligence of children, which he proposed to be done from their schools into their respective homes. Hence, the author is correct with his observation that children particularly students turn out to manifest an increased degree of depression, sadness, hostility and rowdiness as they mature or are provided with more academic information. The book is logical when it attributed the said blunders to children’s limited or even lack of emotional intelligence. The pieces of evidence provided by the book regarding the effects of emotional instability among children need to be concurred by the public. This is because an aggravated level of emotional predicament is possible if the issue is not immediately addressed, if not solved. Emotional intelligence as the book implied, on the other hand, is of similar benefit to the adults. That is why the criticisms, which the book got for it reportedly fell short in discussing emotional intelligence among adults, are not justified. In fact, Goleman has comprehensively discussed the importance of adult’s emotional aptitude and stability because it is perceived that logic or the appropriate level of reasoning of an adult is adequately needed for human relationships. The book is truthful with its revelation that an adult is required to be stable with his emotional intelligence in order to achieve well-accepted interpersonal relations with others. This position was appropriately supported with portions of the book which explained the reason behind the emotions’ creation of several reactions and how an adult gets used to such incidents. In particular, a reader may even feel that Goleman is directly addressing the issues by providing his personal insights about life realities which require the application of emotional intelligence. Other issues discussed by the book are of equal significance in the author’s efforts to explain the value of emotional intelligence in adult’s life. Goleman was rational when he wrote that emotional urges usually surpass the procedure of applying logical thinking. This is primarily what his principle of emotional intelligence suggests. That is, in specific incidents in human life, a person is likely to respond in a way what his emotions dictate as correct reaction rather than what the mind implies to assume and reason out. Simply put, emotional desires supersede the course of logical and coherent thinking. While the public apparently regarded that the book resulted into an unusual debate when it stated that emotional intelligence has a higher percentage of status and applicability than IQ, Goleman should not be totally blamed for neglecting the value of academic abilities. This is because his emotional intelligence principle was in accordance to what the results of his studies implied as well as what his observations suggested. Although the disapproval against the Goleman book may have its justification, it is still fair to note that the author did not totally set aside the worth of IQ or intellectual capabilities in general. What Goleman just did was to destroy the incorrect declarations of IQ testing that it is the ultimate determining factor of success and one’s proficiency. Goleman, through the book, just put the issue in its right perspective. When Goleman claimed that emotional intelligence possess around 80 percent while IQ only has 20 percent as their respective contribution to one’s success, what he really tried to impart is that the said due significance of the two elements was based from what people portray as they respond to life eventualities. Based from the accumulated facts by the author, the book was able to illustrate a more transparent image when a person has to react to an incident wherein, while human both considers both his mind and feeling, he is still inclined to decide over a situation based from what he feels and this is where emotional intelligence sets in. The book was also justified in its suggestion that it is not the human IQ percentage which eventually determines one’s triumph or failure. Thus, what the book and its author presented as components of success, such as the manifestations of emotional intelligence, are things which should not be out rightly disregarded. Goleman was able to support his emotional intelligence principle by providing studies which showed that people with high IQ percentages did not eventually succeed in life or attained any substantial achievements. Instead, the book succeeded in proving that even people with low IQ percentages succeed in the end precisely because they possess an impressively high level of emotional intelligence. Implications in Contemporary Education As previously stated, emotional intelligence is not an inherent ability. One way of emphasizing this idea is the effort made by the Goleman book that people can nurture such principle from the educational system. In fact, the author emphasized that it is critical that emotional intelligence is cultivated as children are introduced to formal learning until they reach their adulthood. This was made known by the book because of the apparent beneficial implications that emotional intelligence provide to people and the society in general. It is in this aspect that both educators and students benefit from reading the book primarily due to its main objective which is to impart the value and advantages of adhering to the nature of emotional intelligence. With learning institutions existing naturally wherein the students and the information derived from such field interact and are connected with each other, it is just practical that it is the proper venue where emotional intelligence may effectively manifest its value and usefulness. This is because it is in schools where students, while learning, are subjected to various incidents which test their respective emotional intelligence capabilities. Appropriate and acceptable responses to these situations are then considered to be as concrete manifestations of the power of emotional intelligence among students. The issue whether emotional intelligence fits the educational system is based according to the implications of the said philosophy to contemporary learning. Given the modern academic standard, it is logical to state that emotional intelligence directly affects how students are taught with various topics and that their specific responses to every situation depict how a high level of emotional intelligence really matter more as far as making decisions are required. While Goleman indicated that it is not totally easy to impart emotional intelligence in today’s school particularly to the level of young students, there are specific ways where the said ability can be used and eventually achieve its purpose of leading the young one into the eventuality of achieving success in the future. Through the guidance of the book and the suggestions offered by Goleman, the public was provided with the idea on how to have emotion-based incidents and emotional intelligence best suit the field of learning. Implications of incorporating emotional intelligence in educational programs are, in fact, existing and are proven in the formulation of curriculum in various learning facilities. Once the principle of emotional intelligence is imparted in education, students manifest self-awareness wherein they monitor and acknowledge their own emotions and they eventually are able to identify the link between ideas, emotions and responses. Additionally, the decision-making ability of students is enhanced by emotional intelligence because they are able to study their actions and the effects of the decision to a particular incident. Above all, emotional intelligence when put into the educational structure ultimately develop one’s overall personality as the students are able to manage their emotions, deal with stress, enhance interpersonal relationship and most importantly develop their individual accountability and ability to correctly resolve problems. Conclusion The principle of emotional intelligence is by itself can be considered as valuable in today’s education. Goleman and his book made it more clear, acceptable and beneficial to the public hence I personally like and commend it. Above all, the book succeeded in its main argument that emotional intelligence is definitely more important than IQ based from the advantageous implications it provided to today’s students. Beyond the controversy, the book ultimately served its very purpose of offering the students and educational system an alternative learning principle which is better or has more substance than what already exists. Reference Goleman, D. (1995). Emotional Intelligence: Why It Can Matter More Than IQ. New York, NY: Bantam.

Psychology Essays Relationship Therapist Client

Psychology Essays Relationship Therapist Client Relationship Therapist Client In the book â€Å"The Process of Counseling and Therapy† the authors outline a framework and series of guidelines for becoming a more effective psychotherapist. The purpose of a therapist is to help the client help themselves, gain a better understanding of his thinking, feelings and behavior, which will help him perform better in those areas of living, which have been limiting. The author also focuses on authenticity in the relationship between therapist and client, provides information on clients from different ethnic and cultural backgrounds (African-Americans, Hispanics and Asians), gay and lesbian clients, the elderly and clients from different religious backgrounds, and clinical information in regards to groups, individual and family. In this paper I will compare the differences in these therapy settings. People go to therapy because they have problems and need help in solving their problems. Some individuals, when faced with difficulties may be able to work them out and that is well. But if they cannot, seeing a therapist can help them choose a path to take for the solution to their problems. A person may choose to see a therapist on an individual basis. The reason being that they can speak more freely one-on-one rather than in front of many people, even if it is their own family. The only draw back in individual therapy is that if the clients’ problems stem from something going on within a family unit, it could be more difficult for both the client and therapist to resolve some of the problems the client has. In the movie â€Å"Ordinary People† I feel that had the family, as a whole, go to therapy, and the family unit would have stayed in tack. There is no guarantee that this would have been the outcome but I feel that Conrad’s mother needed to find a way to express her feelings. I feel that deep down inside she felt compassion but on the surface there was a wall which she and her â€Å"ideal† way of living produces, and she just couldn’t get through it alone. In individual therapy you get feedback from the therapist, which could be all that a client needs. Making a decision to begin could be monumental in itself and going for individual therapy could make you feel that you’re in a safe emotional environment. The client could feel that with the caring therapist there is no need to hold back for fear of criticism or judgment from other. A client who is puzzled by the things that keep happening to them can be shown with individual therapy, why these things happen and what they can do to gain control of their life. Individual therapy also enables the client to examine at their own pace the origins of there problems and also have a feeling of privacy and confidentiality. There are certain objectives in individual therapy. Clients will establish a relationship of trust to facilitate to come to terms with their issues. Another objective is to help the client discover and implement ways to change and improve THEIR life and also to promote the understanding of emotion and enhance the client’s ability in THEIR relationships. In â€Å"Ordinary People† by Conrad going for individual therapy he attained these goals but the family as a unit still fell apart. This is where I feel family therapy would have helped. Just by Conrad’s father meeting with Dr. Berger one time helped him see the family for what it was and made him realize that Conrad’s emotions weren’t the only cause of the family’s problems. In family counseling, the therapist works with the entire family system. Family counseling can help a family adjust whenever there is a change in family dynamics or you can simply realize that the family has gotten into a â€Å"rut† and you may want to achieve a healthier style of interaction. There may be times during family counseling that sessions may involve only a few family members or even a single individual. Family therapy usually is initiated by one member going or is brought to a therapist with particular problems. The therapist must then decide which therapist option will best meet the needs of the person or persons seeking help. Since change in any one family member inevitably has its impact on the whole family group, it is important to determine which option to choose. Family therapy is considered when a family appears to be having difficulty making the changes needed to pass from one stage to the next. It is an effective way of dealing with problems that are embedded in a troubles family system. It can also be usefully combined with treatment of individual family members. The difference between individual counseling and family counseling is that even though it seems that a client in individual therapy has reached his personal goal if there is still conflict when the family unit it will be harder for the client to deal with his role within the family. One major success of family therapy is to learn about how to be part of a group and at the same time be separate. Many families have difficulty achieving this balance. Either they emphasize family solidarity to such an extent that individual members have to relinquish their independence, or they emphasize individual independence to such an extent that there remains no family commitment whatsoever. Very often the difficulty in balancing these two, underlies the problems that families in therapy experience. It is very unusual for a family to enter family therapy with the understanding that family change or some change in the structure of the family is desirable. The usual complaint is that someone is acting up and the family is having trouble controlling him/her. The job of the family therapist as opposed to the individual therapist is to help the family develop additional goals in order to expand their perception of the problem related to the group-interaction level. In individual therapy the therapist would be counseling the so-called â€Å"troublesome one† one how to deal with his feelings and how to cope with the family around him and also in individual therapy the therapist is only hearing what his client has to say and can’t really get the â€Å"big picture†. There are times when a parent will call a therapist to make an appointment for her child whom she says is acting irresponsible and could not be depended on. She also may explain that there are two younger children in the family and that the older child’s behavior would have a bad effect on the younger ones. When speaking to the therapist he may suggest that the whole family come to the first session because it would be important to get all the family members ideas about what was going on. After asking each member of the family to explain why they thought they were there it was discovered that each member had a different goal based on individual understanding of what was happening in the family. Had the therapist just seen the â€Å"problem child† he would have helped him/her but not the family as a unit. In family therapy each member has a goal that is different from the other member’s goal and also the family as a unit has a goal. The therapist develops goals that encompass some significant behavioral pattern changes within the family. The therapist wants the family to experience a safe environment where no one feels that it is solely their fault for what is going on in the family. Some of these goals may be better communication, improve empathy and understanding, improve the ability to deal with and accept differences, improve independence and individualization and to develop a balance between individual independence and family solidarity. Goal setting in family therapy is connected with the work of the therapist itself and the developmental stage of the family. Whereas in individual therapy just the client and therapist set goals for the client to gain control of what he/she desires. The development of the family relationship dynamic is crucial to individual person development. Effective communication throughout the family is very important. Each member of the family must have a choice and be listened to. Group therapy is different from individual therapy in a number of ways. One difference is the number of people in the room with the therapist. Originally group therapy was used as a cost-saving measure, in institutional settings where many people needed psychologists to discover that the group experience benefited people in many ways that were not always addressed in individual therapy. Since we live and interact with people everyday, we know how beneficial it is when we take the time to share our experiences and challenges with others. In group therapy it provides a place to come together with other. Here the client can share problems and concerns and learn from and with each other. The client can get support and knowledge from other group members and also given the opportunity to experiment new behaviors in front of the group. There is another difference between individual and group therapy, at least not in the same way. In group therapy you would get feedback from a group as opposed to just the therapist. Also in group therapy there is an aire about how group members use each other in their process of growth and change. There is also much information that can be attained in a group. For example, another member may know of a book in which your problems are identified and solved, which could be helpful in your own process or there could have been a documentary which could also be helpful to you. Also, you use of body language and how to become more aware of it, is a skill which you can practice. Many people, when confronted with a problem, will respond with â€Å"I didn’t say a thing† and not understand why they are being pinpointed with a problem attitude. Body language is a very strong way in which we communicate our feelings and thoughts but just don’t realize it. Social skills is another skill in which the client can learn how to listen to others and share his/her thoughts and feelings in an appropriate way. In an individual therapy session, the client has only the therapist to get feedback from. In a group there is a need to learn how to communicate with each other openly. Most individuals’ problems stem from interpersonal relationships; individuals in a group can openly discuss it in the presence of others and help the client help him/herself work them out. Communication skills acquired and learned and developed in a group is an important aspect in any therapy, especially group therapy. If the client has the confidence in he/her ability to make good contact with others it will help him/her to be more confident with themselves and help build their own self-esteem. In group therapy each member has an opportunity to try out new ways of behaving and they also have the opportunity for learning more about how they interact with others. The main benefit group therapy may have over individual therapy is that some patients behave and react more like themselves in a group setting than they would in a one-on-one with a therapist. The group therapy patient gains a certain identity and social acceptance from their membership in the group. They are not alone. They are surrounded by others who have the same anxieties and emotional issues that they have. Seeing how others deal with these issues may give them new solution to their problems. Group therapy may also simulate family experiences of patients and will allow family dynamic issues to emerge. The success of group therapy is that people feel free to care about each other because of the climate of trust in a group. Most therapy groups do have some basic ground rules that are usually discussed during the first session. Patients are asked not to share what goes on in the therapy sessions with anyone outside of the group. This protects the confidentiality of the other members. They may also be asked not to see other group member socially outside of therapy because of the harmful effect it might have on the dynamics of the group. There may be risks in group therapy as apposed to individual therapy. Some very fragile patients may not be able to tolerate aggressive or hostile comments from group members. Patients who have trouble communicating in group situations may be at risk in dropping out of the group. If no one comments on their silence or makes an attempt to interact with them, they may begin to feel more isolated instead of identifying with the group. Therefore, the therapist usually attempts to encourage silent member to participate early on in treatment. Sometimes, a client is recommended to seek individual therapy until their therapist feels that the client is ready to benefit from group therapy. If they therapist does not run groups he/she may refer the patient to a group therapist while continuing to see the patient individually. After reading the book, the â€Å"Process of Counseling and Therapy† by Janet Moursund and Maureen C. Kenny, I feel that patients gains a better understanding of themselves and a stronger set of interpersonal and coping skills through the group therapy process. In family therapy the development of the family relationship dynamic is crucial to individual personal development. One common goal in all three therapies is the acquisition of communication skills. Effective communication throughout the family is very important as well as communicating in the social circles. Each individual should have a voice and be listened to and also ready to hear what others have to say.