Analysis Of Mahindra And Mahindra - Free Essay Example

Sample details Pages: 8 Words: 2395 Downloads: 7 Date added: 2017/06/26 Category Marketing Essay Type Analytical essay Did you like this example? K. C. Mahindra is the person who established Mahindra and Mahindra when he visited United States of America as Chairman of the India Supply Mission. Don’t waste time! Our writers will create an original "Analysis Of Mahindra And Mahindra" essay for you Create order When he met Barney Roos who invented general purpose vehicle or Jeep who was the inspiration for K. C. Mahindra. K. C. Mahindra Brothers joined with Ghulam Mohammed. And Mahindra Mohammed was set up as franchise for assembling jeeps from Willys, USA on October 2nd, 1945.After Two years Mahindra Mohammed changed its name to Mahindra Mahindra. Mahindra Mahindra grown in size and stature and it also occupied a premier position in all key sectors of economy. Mahindra Mahindra group is engaged in an ambitious and prolonged penetration into the global arena. DIFFERENT VEHICLES IN MAHINDRA MAHINDRA: FIG a: Indias first Prime Minister. FIG b: Mahindra Scorpio A passenger in the past FIG c: The electric car of Mahindra and FIG d: Mahindra tractor. its name is Mahindra REVA. FIG e: Mahindra Jeeps are used FIG f: Two wheeler model in Mahindra Mahindra for daily transport in Agra. and its name is Mahindra Flyte. The company encapsulated its ambition, spirit and inspiration from golden words of Pandit Jawaharlal Nehru: The woods are lovely, dark and deep, But I have promises to keep, And miles to go before I sleep, And miles to go before I sleep. The golden words are translated into many more milestones to be set up before it rest. Today, It has evolved into a premium SUV(Sport Utility Vehicle) and MUV(Multi Utility Vehicle) with a large number of cars in the Indian car market. Today in the Indian car market we can see three types of Mahindra cars they are Mahindra Bolero, Mahindra Maxx, Mahindra Scorpio. In the present scenario Mahindra Mahindra total turnover is of about 6 billion dollars. Organization analysis: Mission/Vision Goals and Objectives Strategy followed Vision: Indians are second in the world in manufacturing automobiles. The founders of our nation and our company passionately believed by us. We will prove them right by believing in ourselves and by making MM Ltd. known worldwide for the quality of its product and services. And its new innovations. The important goal of Mahindra Mahindra is to provide highly technological innovative product and services . E-business Initiatives and by out sourcing of technology Products that redefined the market By 2015 Mahindra Mahindra wants to enter almost all continents in the world. Joint ventures, acquisition and merger with different players in other countries Foreign competition. Mission of Anand Mahindra: We dont have a group-wide mission statement. Our core purpose is what makes all of us want to get up and come to work in the morning. Mr. Mahindra awards: Rajiv Gandhi Award 2004 for outstandin g contribution in business field. From President of French Republic as Knight of the Order of Merit. In the year 2005 from Auto Monitor as Person of the year. From American India Foundation 2005 Leadership Award for his, and the Mahindra Mahindra group for its commitment to CSR(Corporate Social Responsibility). CNBC Asia Business Leader Award for the year 2006. Business Man of the year 2007 from Business India. Business Leader of the year 2009 by Economic Times. Miles stones of Mahindra Mahindra: In 1948 Mahindra Mahindra LTD associated with UK for Steel trading business. In 1957 Mahindra Owen established- a joint venture with Rubery Owen Company LTD, UK. In 1969 the Company entered the world market which exports utility vehicles and spare parts. In 1975 Mahindra Engines developed an diesel engine for its vehicles. In 1982 the Mahindra brand tractors were launched. In 1986 Tech Mahindra (formerly known as Mahindra British Telecom) is establ ished. In 1994 Mahindra group created 6 Strategic Business Units they are: Automotive or Automobiles, Trading, Farm Equipment, Infrastructure, Financial Services, Information Technology(earlier it is Telecom and Software) and Systech(earlier it is MSAT). In 1999 Mahindra group launched a 3-wheeler vehicle which is environmental friendly, a battery-operated. In the year 2007 Mahindra group focused on health and the environment. It launched Mahindra Hariyali, which aims to add 1 million trees to Indias green cover and it also launched Lifeline Express. In the year 2007 Tech Mahindra LTD launched Tech Mahindra Foundation on June 13th 2007. These are the some of the milestones of Mahindra Mahindra groups. FOUR Is of Mahindra Mahindra: The four Is: INNOVATIONS. INFRASTRUCTURE. INVESTIMENT. INSTITUTIONS. INNOVATIONS: Mahindra Mahindra is one of the top industries in India. The director of the Mahindra Mahindra, Anand Mahindra, put innovation is the core of its growth strategy. The radical innovation is successful in managing the balance between the structured processes and the creation of an environment. According to this MM group: Innovation should start with the insight about customer, which the Mahindra Mahindra group found by going to fields and observing the lives of farmers. And this group found that the tractors were used for personal use. The Mahindra Mahindra group encourages the experiments. The new inventions should add value to companys bottom line that is nothing but profit. The important point is that great products should have great design. Thus Mahindra Mahindra took this initiative and made the culture of innovation. INFRASTRUCTURE: The Mahindra Mahindra infrastructure is a JV between Mahindra Group and International Finance Corporation. It works close association with global companies to bring world class technologies and practices. It mainly focus on ownership, development and manage ment of infrastructure projects. It is becoming the leading infrastructure developer in the country. INSTITUTIONS: The Mahindra Mahindra group is placed in all sectors like Telecommunications and it is named as Tech Mahindra. Software, Mahindra Mahindra came to software field after buying Satyam company and it is named as Mahindra Satyam Mahindra Mahindra also has its recognition in the Infrastructure and it is named as Mahindra Infrastructure Developers. In this it also have holiday resorts it named as Mahindra Holidays and Resort LTD (MHRIL) Mahindra Mahindra is one of the top industry in India for automobiles and it is the starting point of Mahindra Mahindra company. Mahindra Mahindra also involved in financial sector and its name is Mahindra Mahindra Financial Service LTD. Mahindra Mahindra Group also have Mahindra Special Services which was established in 2001 as a separate division in Mahindra Mahindra. Mahindra Mahindra also have Mahindra Def ence Systems which oversees the requirement of Indias Defence and Security forces. INVESTIMENTS: Mahindra Mahindra group have shares in many companies. Presently Mahindra Mahindra Group want to acquire Ssangyong and expand its business in international market. But on other hand, its investors are quite suspicious regarding the investment. In the past Mahindra Mahindra Group made many Joint Ventures and acquisitions and it has forayed into different sectors of automobiles like light, medium and heavy commercial vehicles. It also ambitious to acquire two wheelers also. PESTEL ANALYSIS ON MAHINDRA MAHINDRA: Many factors in the environment that affect the organization are: Tax changes. Trade barriers. Government policy changes. New laws. Demographic change. These are the some of the macro changes. Thus to analyze these factors we categorize them using PESTEL analysis. The PESTEL analysis includes Political, Economical, Social, Technological, Ecological, Le gal factors. Political Factors: This is a Government policy which includes what are the goods and services does a Government want, to what extent the government can subsidize firms and its priorities in political decisions and business support. The factors related to Mahindra Mahindra group: For Mahindra tractor industry the Government laid stress on mechanism of agriculture to boost food grain production. Change in Taxation policy. Regaining Agricultural dynamism is the key goal in eleventh Five year plan. ECONOMICAL FACTORS: The Economical factors which includes taxation change, inflation, interest rates, economic growth and exchange rates. The factors related to Mahindra Mahindra group: Cost of tractors in India are more cheaper when compared to other countries. 95% of tractors are on credit based. For agriculture inputs Less interest rate charged by the banks. Social Factors: As the population increases the demand on goods get increased. Thus t here will be demand for firm products and industry. As there is increase in awareness in farmers there is a need technology and thus there is a requirement of tractors and farmers can buy tractors on credit bases. To meet the farmers demand the mechanized operations are preferred to eliminate delay, also labor shortage. The other main important thing which Mahindra Mahindra do for its long-term sustainability is CSR(Corporate Social Responsibility). Mahindra Mahindra group spend Rs. 1.3 crore it is head donation in its annual report. Its activities include K. C. Mahindra Education Trust which provides education at various levels. There is another program for helping unprivileged girl child at the Mahindra foundation it is Nanhi. This are the main things which are done by Mahindra Mahindra group for its long-term sustainability. The Mahindra Mahindra also have its own foundation as Mahindra Foundation which was set up with a specific objective that to provide medical rel ief to poor people. The Mahindra foundation always very responsive to any major disasters whether it has been taken as tsunami or the Gujarat earthquake, it provided support either by financially or by sending vehicles, supplying manpower or material. Technological Factors: Increase in new Technology can create new products and process which can reduce the cost, improve the quality, lead to innovation and also reduce the life cycle of the product. This technology will benefit consumers as well as organizations. The factors related to Mahindra Mahindra group: Continuous technological innovation. Continuous improvement in technology will reduce use of Renewable energy development. Ecological Factors: It include weather and climate change. The major climate changes occurring due to Acid rain, Green-house effect, Global warming thus it is becoming significant for the firms. Thus because of this impact environmentally friendly products and processes have more demand an d also creating business opportunities. The factors related to Mahindra Mahindra group: Global Warming. Mahindra group is trying to release electric cars to reduce the pollution and also reduce the usage of renewable goods. Legal Factors: Legal factors are related to legal environment. In recent years the developing countries changed the Legal factors which affected the firms in other countries due to globalization. The legal factors related to Mahindra Mahindra group: Agricultural policy Collaboration with government which shapes policy issues. SWOT ANALYSIS: SWOT (Strengths, Weakness, Opportunities, Threats) of Mahindra Mahindra group Strengths of Mahindra Mahindra group: Mahindra Mahindra is one of the top players in the world in terms of number of tractors sold. This itself shows that Mahindra Mahindra market share is the biggest strength of the company. It also have highest domestic share. The some other strengths of Mahindra Mahindra gro up: Product portfolio of Mahindra Mahindra got extended from 20hp to 30hp. There is government support for Mahindra Mahindra Group.A Availability of technically skilled people from JTC (Jiangling Tractor Company). For its next stage of expansion Mahindra Mahindra have a strategy. It not only focus on new products, it also have a programme of intensive management development to establish its leader for future. The major strength of Mahindra Mahindra is it have ability to introduce new products and process in to the market and also can generate sales for those new products. Weakness of Mahindra Mahindra group: The production is non-competitive because of high interest costs and overheads. Infrastructure of this group is Bottle neck. The companys passenger cars are based upon 3rd and 4th generation platform. In this group there is lack of efficiency for new plant layout. Another weakness of Mahindra Mahindra is multi franchise. In Mahindra Mah indra there is no effective dealership. The MM is mainly dependent on rural sector, the rural sector mainly depends on monsoon. Thus if there is bad monsoon for two consecutive years which leads to adverse impact on demand for tractors. Opportunities of Mahindra Mahindra group: Rural demand is increased. Income level is increasing. Ban for overloading of commercial vehicles. With the support of local partners there is an easy entry to Chinese market. The Mahindra Mahindra will be more competitive in Chinese market if they provided after sales service. To get more demand the Mahindra Mahindra group should export Chinese range tractors to India and Indian range tractors to China. Mahindra also entered in to software field after buying satyam and renamed it as Mahindra Satyam. Threats of Mahindra Mahindra group: Input cost got increased. Competition also increasing. The most important threat of Mahindra Mahindra is legal consideration. In China the Banking facilities are undeveloped. The MM also involved in different fields like holidays, telecom industry, financial services and resort etc. Which should have good subsidiaries from time to time if these are unmanageable this will divert the companys attention from its business which leads to destruction of shareholders value. Mahindra Mahindra will face more competition if the foreign players enter in to the tractor segment because these foreign players are technically more competitive when compared to MM. CONCULSION: Thus according to research on Mahindra Mahindra Group it shows that the company uses the Strategic Key points in the external environment for long-term sustainability and sustained success. It is the one which encourages the new ideas and also have plan to sale the new product in the market. This company is the one which try to develop new products for consumers. Mahindra Mahindra company is also socially responsible it give 1.3 crore only fr om its annual report for helping poor and unprivileged girls. Which shows that the company not only think about its profits but also feel the responsible about our country India. It is that which also do international trading with other countries. It also have a clear vision and goal which shows the dedication of the company. The mission itself says that it is not thinking about profits but it want develop ourselves. Mahindra and Mahindra tries to develop the new products which do not harm the environment and save the renewable resources example MAHINDRA REVA which is an electric car. According to research it shows that Mahindra Mahindra is one company which is respected and trusted by consumers and it is the top industry in INDIA. .

Nike and Social Corporate Responsibility - 1059 Words

Phil Knight and his track coach Bill Bowerman founded Blue Ribbon Sports in 1964. The company started as being a distributor of Onituska Tiger athletic shoes which were imported from Japan. In 1971 they broke away from Onituska and created their own of shoes. The company was renamed, Nike. It became the largest worldwide seller of athletic shoes. They branched out and created various products lines; shoes, clothing, sporting goods and digital devices. They used celebrities to promote their products. The first athlete to wear and promote their show was runner Steve Prefontaine. Their now well know swoosh was first seen in the 1972 US Track and Field Trials. Every basketball player in high school wanted a pair of Michael Jordan’s,†¦show more content†¦They have created more sustainable products such as t-shirts made of recycled polyester and recycled plastic bottles. Recycling old shoes into new ones. Nike started numerous charities and has donated millions of dollars to organizations to help repair Nikes image. Nike must continuously work towards the enforcement of their corporate social responsibilities that they have presented to their suppliers at the same time they must remain competitive in the market place. If I were dealing with the same issues that Nike experienced, I would have probably done the same thing that they did. The need to get the suppliers and factories to adhere to save and fair treatment of the employees along with a decent wage would be my first priority. To openly talk to the press, customers or whoever would listen and inform then that yes, the ball was dropped and we have problems, but we are working on correcting the problems and then outline the steps that were being taken to resolve the issues. I grew up in Oregon and have heard numerous times how the company started. 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Statistics and Business Research Method

Question: Discuss about theStatistics and Business Research Method. Answer: Introduction In this modern age, the whole world is living under the platform of social media. From arranging a marriage to a business marketing social media is becoming a vital part of the last decade. In a business marketing way, social media is helping to increase the business towards the audience and customer base in a dramatic way. The hardcore marketing is just brimming from the marketplace. Today the world is under WWW. The World Wide Web has made the world under the doorstep of the people of a community. Social media is very different from the traditional media for two reasons. 1. The activity is largely public and accessible to marketers for research 2. The medium allows for bi-directional communication for both and indirect. Social networking sites have some common features.(1) social networking services are Web 2.0 internet-based applications,(2) user-generated content (UGC) is the lifeblood of SNS organisms, (3) users create service-specific profiles for the site or app that are designed and maintained by the SNS organization, and (4) social networking services facilitate the development of online social networks by connecting a user's profile with those of other individuals and/or groups. The social media and the social networking sites are imperative in this case. Social media is the collective of online communication channels dedicated to community-based input, interaction, content sharing. The websites and the applications are dedicated to the forums. There are no barriers of caste, creed, race, sex, ethnicity and economy. Thus, this media is to be aptly exploited by the companies. Social media have also been recognized for the way they have changed how public relations professionals conduct their jobs. This is a place where many people can conduct and share their view from different or same places at a time. The question can be formulated as How does the social media marketing strategy affect the business of an organization? To know about the given content in details with the research the content is taking the guides of some modern technologies and collecting the data to prove why the social media and the social networking sites are the centers of the attraction. The contents of this essay shall deal in with the intricacies of trade on the virtual media. No as such physical movements need in this medium. People can access social networking sites from smartphones, laptops, and desktops. Social media marketing refers to the process of gaining traffic or attention through social media sites. Literature Review As per 2010, FACEBOOK has become the epitome of the world of e-commerce, stated Barefoot and Szabo, in their book. The revenues of the businesses are continuously generating in FACEBOOK. Except FACEBOOK, Twitter is the hype in social networking marketing (Friedrichsen and MuÃÅ'ˆhl-Benninghaus, 2013). Microblogging, social curation, and wikis are among the different types of social network. The fact of discussion is that the advent of e-commerce has revolutionized the full system-commerce ensures the complete transaction from the homes. In these current days among all the social sites, Facebook is the most popular social media site. Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share short messages or "updates" with others. Facebook, in contrast, is a full-blown social networking site that allows for sharing updates, photos, joining events and a variety of other activities. As there are no barriers in these platforms, the companies hold the audiences first. They know about the target audience who are reaching the centers daily. Whether in a large business or a lone entrepreneur or a company, social media marketing can be the inexpensive and powerful marketing tool to build the authority. Social media is the most transparent media for a company or a startup. Today the new entrepreneurs promoting their business in the social network first, then they follow the traditional media after (Klopper, 2002). Just creating a page or a company profile helps them to build the impression and the audiences trust. Many people also perform searches at social media sites to find social media content. People can get easily attracted to the good advertisements and catchy slogans. One most important thing is benefit able from the social sites are there is no limitation for the audiences. Social networking sites like twitter allow the followers to repost or re-tweet comments and Facebook allows to share, made by companies or trade marketers when a product being promoted or needed for the companies. So by repeating the message the user's connections are able to see the message, therefore, they can reach to much more people. It's a platform for virtual communities that allow consumers to post their view, their need, wants and value. It's a much more transparent media to know about the product details or the services. People of this decade really don't have such times to go and know about the product by the representatives. Posting a detailing feature about any product is much more timeliness and effective. Companies from various sectors now want social media than the traditional media. Research Questions The research always aims at raising the questions and then answering the same through the research methodologies. This research is no difference (Clarke, 2014). The questions that must be resolved are: How did the social networking sites become an important center for traffic attraction? What are the modern day effective social media marketing plans? Which are the site/ which is the site where the SMM is comparatively more and the others? How is the Facebook responsible for the boom in the industry? What are the modern strategies of the SMM? How shall a new novice company gain access to the networking sites? What does thecompanys aim to achieve with social media? Will the social media marketing Help Companys goal or advertisement to reach the target audiences? What type of target audiences does the company want? Is there any specific age group? Facebook is the epitome of all social networking sites. Do you feel that Facebook marketing is enough for the company to reach the huge audiences? What jobs can you help them complete? What emotions do you hope to convey through your brands visuals and messaging? How will youmeasure ROI and define success with your social media strategy? How does the company promote the new campaigns and the project work through social media? If a company post a video on YouTube what kind of feedbacks from the audience that the company gets? Will the audience feel comfort and satisfy with the video to know about the quarries? What is working with your social mediamarketing efforts? What are the differences between your customer segments in terms of social media participation? Which customers lurk, create, share, or collect? Hypothesis Hypothesis refers a sort of solutions and an analytical view of the research. The hypothesis is very important for having a primary idea of the full situation. The hypotheses are following:- Social networking marketing is a process of investing, promoting, knocking advertisements, sharing other views. In the 21st century, the world is rising with the help and the facilities of the social media. When the traditional media is much more cost effective then the new media has come and shown the effective4 sides of that(Hu and Weinbaum, 1999). In the traditional media, a big company may be-be able to afford a cost of a billboard. But in a case of a small company or a startup company or a start-up business, it's not possible to afford a number of billboards. In the case of business, there can be a lot of different business like boutiques, photography, counseling, restaurants etc. In the case of restaurants, there is a very powerful site named "ZOMATO". A person can see a huge number of restaurants in one area with the cost, pictures, menus, foods etc. A negative review can build a bad image of those restaurants (KvasniÄ ka and Szalaiov, 2015). So all the businesses are t reating their consumers and customers in a special way. 2. There is a number of social media optimization and advertisement issue plans which can be discussed as another hypothesis. The day is not very far when the whole world will be under the platform of this new media. The name "WWW" refers as World Wide Web and after may be a decade the whole world will be on the web. The maximum companies have already come under this big umbrella. And the others who are planning to access this media as business marketing, we need to peep up them for that they could understand and can also be part of this media. From a writer to an IT company all type of business is taking part of these sites as they know they are more benefit able and cost free while having this medium as marketing. Maybe the day is not far when the traditional media will be Rest in Peace. The social network has emerged as a technique in modern sociology. This demonstrates a huge potential for social media marketing to increase sale and this can be discussed as a hypothesis (Bian et al., 2006). Though the social networking sites the companies can keep in touch with individual followers. They can follow the ideas the reviews the loyalty of each customer. A company wants to implement a test case involving a specific social channel and customer segment or theres a strategic effort at implementing a social business strategy, working through a questionnaire like this can be very useful for effective planning. The low-hanging fruit of social proof in the form of likes, followers, and friends have a very different value than comments, content sharing, referrals, and other forms of engagement. Many companies (and their agencies) tout superficial metrics as evidence of success. The problem is, associating business value or revenue with 10,000 Facebook fans is a difficult sell in a boardroom. Understanding the difference between key performance indicators and value to the business in the context of marketing goals can determine success or failure. Depending on objectives, there are a number of ways to measure social mediasuccessand its important for companies to take a practical and business goals approach to marketing on the social web. Operational Explanations and Extent Operational definitions are referring is one of the basic strategies for this medium. There are two basic strategies, the first one is the proactive strategy and the other one is the reactive strategy (Goode et al., 2014). There is a lot of bad science in social media marketing. Even a long decade after the Manifesto brought us the 95 theses that taught us that markets are conversations and thatBrandsdont own their brands anymore a hypothesis that has proven itself prophetic there are still many brands that have adopted blogs and social networks simply as new broadcast channels and have simply used social media as a handy way of listening in on the rude thing that people are saying about them. The advertising industry has already adopted science and testing, but not because they wanted to. These were no men who had faith in science, thinking that advertising was an art. While early online marketing started to make advertising nervous but it wasnt until Google turning the art of advertising into a science. The same thing is happening to direct marketing. FromA/B testingto sophisticated engagement metrics, the science of advertising and marketing is becoming more de facto than fringe. In the section under operational definitions, the most important thing is campaigning. There are various events, companies' strategic promotions which are under this section. These sites can give a large impact on the events. The successful events are following:- betty white 2008 US presidential election Local business Kony 2012 Nike #MakeitCount lays- Do us a flavor These events had reached among the highest audiences. Hashtag" is the other element of the social media. In twitter the popular news which is reported by using the "hashtag. There are many variables which can be measured. The first and foremost things that must be seen are the daily traffic in the Facebook, twitter, Instagram, Zomato, Linkedin, etc. The number of people who are logging, watching the posts, knowing about the products, sharing all can be seen by the calculations(Bucher and Winter, 2009). The audiences are able to track and judged that what types of business or companies are much more seen. For that, its come to know about the peoples interested areas. There are the chances of error because everything is hypothetical. Yet there are always the chances of succumbing to the most probable answer. Investigation Practice The research methodology on social media is the analyzing method which we shall talk about. There are two types of analysis 1. SWOT analysis and 2.PESTLE analysis. Social network analysis is used extensively in a wide range in a wide range of applications and disciplines(Reardon, 2016). Social network analysis is also used in intelligence, counter- intelligence. SWOT analysis must be done to the market. It is seen that the companies often come to invest without the proper analysis. The SWOT shall show clearly what the prospects of the trade and commerce. The PESTLE analysis shall give a good idea of the market too (Vovchenko, Kochka, and Pogorelenko, 2015). This is the effective procedure to ensure the surrounds and also think of the same. This means the research shall truly place the people in that situation and then judge in that aspect. The quantitate approach and the qualities approach are also the important tools of methodology which can be the normal procedure in the research. According to a previous 2013E-Marketer report, one out of every four people in the world has a presence on social networks. More importantly, 74% of U.S.adults were active on social networking sites according to a Pew Research CenterSocial Networking Fact Sheet. As of September 2014: 71% are active on Facebook 28% of adults use LinkedIn 28% are active on Pinterest 23% of adults are active on Twitter 23% are active on Twitter As of October 2014, Facebook had an estimated 1.36 billion active monthly users. Market analysts, however, have indicated that although Facebook continues to be the top-ranking social networking site in 2015, it is no longer growing at the pace it was a couple of years ago. With a figure rounding off at 343 million, Google+ in 2013 became the social networking site with the second highest number of monthly users. Facebook, however, has managed to retain its surging revenues even today thanks to the introduction of video calls and the acquisition of WhatsApp in February last year. Social networking sites have opened up a world of opportunities for both enterprises and consumers. Vendors in the enterprise social networking space such as Broad vision, Atlassian, Jive, IBM, Salesforce, Microsoft, Telligent, Social Text, and Yammer, and players in the consumer social networking sphere such as Facebook, Badoo, LinkedIn, Google+, Qzone, MySpace, Yelp, and Twitter have not only presented a platform to engage users and expand their services, but also turned out to be one of the most promising methods of revenue generation. Opportunities for content management companies, social media advertising agencies, social media managers, and social media strategists have received a boost thanks to the global growth of the social networking market. Instrumentation and Sampling The research instruments shall be done in two ways. In a first way, the research shall see that the maximum number of customers is opting this medium as their business trade or personal need(Guochang, Yadong, and Xiaohui, 2010). In a research it has come to know that only 13% people do the sharing, retweeting, re-sharing and follow the posts. The rest of 87% people are logging regularly and hoping the other profiles on a daily basis. The data collection this case is highly theoretical. There are the fewer chances for the outfield work. The most of the research can be accomplished through the Indian deductions. Serious online marketers know that to order to harness the power of social media needed to incorporate a mixture of:- Listening to the audience, sharing the message, enabling others to share the messages. The great social media strategy originates from a solid content marketing strategy. Great content gets people to share and the sharing contents would be able to there the huge number of audiences(D. Audience Listening and Viewing, 2008). It's important to understand the social media marketing fundamentals. The 10 fundamentals points are following:- The Law of Listening The Law of Focus The law of quality The Law of Patience The law of Compounding The Law of Influence The Law of Value The Law of Acknowledgement The Law of Accessibility The Law of Reciprocity The sampling is also done in a systemic way. There are the books which shall render the sampling as well (Kedar, 2013).The common methods of the data collection are; To check in how many people come in the Facebook every day and make a list of the same. To check in for the interest of the local club in supping the data. The versatility of acting is also formed through the right data collection. The key highlight of this report is:- Overview of key market forces propelling and restraining market growth Up-to-date analyses of market trends and technological improvements Pin-point analyses of market competition dynamics to offer you a competitive edge An analysis of strategies of major competitors An array of graphics and SWOT analysis of major industry segments Detailed analyses of industry trends A well-defined technological growth maps with an impact-analysis Offers a clear understanding of the competitive landscape and key product segments. Probable Outcomes Social media monitoring can help to hear what people are telling their friends but might not willing to tell directly. As a suggestion of Richard Binhammer of Dell. The revenue generation can increase the sale of products(Veeck and Hoger, 2014). Social media can provide opportunities for hard and soft savings to the businesses. This is a platform of the new ideas and innovations. The expected outcomes offer an essay of services to help to achieve the goals. The elements to achieve this goal are Defining Setting up and managing Integrating Developing Designing Maintaining Measuring Blogging Creating social media planning Implementing the campaigns In today's technology, by the increasing of the social sites for branding, marketing, networking makes the companies for attractive to the heterogeneous audience(Kumar and Rajaram, 2014). Social media sites can have a large impact on the outcome of events. As opposed to twitter which has a .03% of interaction rate with an average of 210 million monthly users. This essay shall aim at a total turnover and a complete report of the economic side of the social media optimization. Only then the future path of the modern marketing can be analyzed and understood. ROI isstilltough to measure.46% of B2B marketers say theyre not sure whether any social channels have generated revenue for their businesses. Only 13% believe theyve proved the impact quantitativelythough that may be because just 14% tie social media marketing activities to sales levels. For all the bashing of "vanity metrics" in social marketing, those likes, and shares ("engagement") remain the most commonly usedmeasure for evaluating social media success. 80% of marketers use these as primary success metric; 56% base social success on website traffic. Gantt Chart Research Individual Tasks Contributions Milestones Final Report First Month Second Month Third Month Fourth Month Stats about Social Media Demographics 52% of online adults now use two or more social media sites. 70% of the U.S. population has at least one social networking profile. Of the 7.2 billion people on earth, 3 billion have Internet access; 2.1 billion are active on social media; and 1.7 billion use social networks from a mobile device. The number of worldwide social media users is expected to reach 2.5 billion by 2018. The average social media user maintains five accounts. Mothers with children under the age of five are the most active on social media. 90% of young adults (ages 18 to 29) use social media. 35% of those over age 65 do. Every minute, Reddit users cast more than 18,000 votes; Vine users play more than one million videos; and-and Snapchat users share nearly 285,000 snap. The most important social networks to teens and young adults (aged 12-24) are now Instagram (32%), Twitter (24%), Facebook (14%), Snapchat (13%) and Tumblr (4%) But Snapchat isnt the best place for marketers (at least not yet). Philosophically, it is important that Snapchat is a platform built for people and not for brands, Snapchats CEO, Evan Spiegel, has stated. Conclusion In the whole research, we came to know about the marketing of the social sites the way of marketing how marketers are using this medium how ads are impressing how the audience are following sharing the number of audiences who follow this daily. Apart from the sites like Facebook and twitter, there is one leading site named YouTube. This is one of the best media for the people who are doing small businesses. The business can be a hand crafting to a cookery and the various more. These websites are helping us to learn about the products, the visibilities, the sourcing, and the details everything. Reviews to matter for this section. Coz when someone wants to buy a thing the person can know from the reviews about the product. So this is also helpful. This research shall find out why social media has become so important. The collection of their data can be very effective time. This essay shall show how to keep young and what are the secrets of social media marketing. Ethical Questions Yes The human subjects can be informed of their involvement in the collection of data and the features and of research might be expected in the influence to participate because the medium is a digital medium. So the transparency is visible. People can find about the products and the detailing of that. No There is nothing like that a company has to continue the sources to the sites. If a company does not feel to free to communicate to continue so they can quit from the sites. Yes Studying something is always important which researching about anything. A customers review also can able to give the answer of a customers quarry. Also, a research of a targeting audience can be done by the study. N/A No A thought can never be confidential. Its a medium of free sharing thoughts. An audience can post his/her view on that particular topic. No There is no such as possibilities that the human subject's identity can be deduced by someone other than the researcher. No Its not very sure that the researcher fulfills all the promises made because it is not possible to fulfill all the promises. The researcher can try to fulfill all the promises but the 100% may not be done to. No, its an online medium. The audience is free to watch this via their smartphones or laptops desktops. So the physical safety of as faulty electrical equipment, poor grounding, and lack of oxygen, falls, traffic industrial accidents, the possibility of hearing or vision loss can't happen. Yes, it can be debriefed as the data has been collected because all audience can't be online at the same time when some data is given. So after few hours or few days, the data can be shared or debriefed for the other or same audiences. Yes, if an audience is dissatisfied or makes a complaint about the researcher or procedure, its a duty of the researcher to make the audience point clear. So the researcher has to give the clarification on his/her behalf. No, the study does not involve concealment from and/or deception of the subject. No The deception does not use as a participation of that subject. Yes Its an open medium to all audiences. People from different ages can participant in any post. In the social networking sites other than video conversation its not possible to judge anyone. Yes, it is possible to that the information on can be obtained from third parties. If a large number of audience follow a company people from any community can take part in this. Yes There is a huge chance that physical stress can happen from heat, noise, electric shock, pain, and sleep loss, deprivation of food and drink, drugs, alcohol. The devices from which the networking sites are accessible are electronic devices and there is a huge chance having this problem. Yes, the study can cause the mental discomfort such as fear anxiety, loss of self-esteem, shame, guilt, embarrassment. Its an open forum. People are using their personal photographs, personal information. So any wrong decision can make these happen. No The publication of the research results cant possibly interfere with strict confidentiality. Because there is nothing to be confidential. No The publication of that subject can't harm that much because the researcher can give that much input what he/she wants. A negative review or comment can make it in a bad impression but a good clarification by the company can make this a positive one. No The other aspects of the study that may not interfere with the protection of the subject. References Bian, Y., Chan, K., Cheung, T. and Ku, H. (2006).Sociology for change. Boston, Mass.: Brill. Bucher, T. and Winter, R. (2009). Project types of business process management.Business Process Mgmt Journal, 15(4), pp.548-568. Clarke, M. (2014). The Archaeology of the Book: Formulating Analytical Research Questions.e-cons, pp.10-16. Audience Listening and Viewing. (2008).Communication Booknotes Quarterly, 39(3), pp.158-160. Friedrichsen, M. and MuÃÅ'ˆhl-Benninghaus, W. (2013).Handbook of social media management. Heidelberg: Springer. Goode, S., Lin, C., Fernandez, W. and Jiang, J. (2014). Exploring two explanations of loyalty in application service provision.European Journal of Operational Research, 237(2), pp.649-657. Guochang, W., Yadong, Z. and Xiaohui, Y. (2010). Sampling Theory: From Shannon Sampling Theorem to Compressing Sampling.Information Technology J., 9(6), pp.1231-1235. Hu, X. and Weinbaum, S. (1999). A New View of Starling's Hypothesis at the Microstructural Level.Microvascular Research, 58(3), pp.281-304. Kedar, R. (2013). Reciprocity in Morality and Law.The Law Ethics of Human Rights, 6(2). Klopper, H. (2002). Viral marketing: a powerful, but dangerous marketing tool.S Afr j inf manag, 4(2). Kumar, S. and Rajaram, D. (2014). Old Communication, New Fashioned Way: Branding Life Style products to Target Market through Social Networking Sites.IOSR Journal of Business and Management, 16(10), pp.31-36. KvasniÄ ka, M. and Szalaiov, M. (2015). Determinants of Gratuity Size in the Czech Republic: Evidence from Four Inexpensive Restaurants in Brno.Review of Economic Perspectives, 15(2). Reardon, S. (2016). Mixed Messages.Journalism Practice, pp.1-11. Veeck, A. and Hoger, B. (2014). Tools for Monitoring Social Media: A Marketing Research Project.Marketing Education Review, 24(1), pp.37-72. Vovchenko, N., Kochka, V. and Pogorelenko, N. (2015). PESTLE ANALYSIS. SBERBANK RUSSIA.Bulletin of the Saint Petersburg State Institute of Technology (Technical University), 54(28), pp.99-101.

Kusku Cagi Essays - , Term Papers, Research Papers

Kusku Cagi KLAS?K KAP?TAL?ZM?N UMUDU VE PEYGAMBERLER? Bug?nk? ekonomik d?zenin alt yap?s?n?n ve dnce ?eklinin olu?mas? uzun bir zaman dilimini kapsamt?r. Bu olu?umun on sekizinci y?zy?l?n ikinci yar?s?nda ba?lad kabul edilir. Ekonomik ya?am, Bat? Avrupa'da(yo?un olarak ?ngiltere'de) ve daha sonrada New England'da buhar makinesinin icad? ve Dokuma Devrimi ile de?i?meye ba?lamt?r. Sanayi Devrimi ile ekonomik dnceler de de?i?meye ba?lamt?r. Sanayi Devrimi'nden ?nce ekonomik d?zene k?rsal b?lgelerde ya?ayanlar y?n veriyordu. G, insanlar?n sahip olduklar? topran ve ya?ad?klar? yerlerin b?y?kl ile ?llmekteydi T?m ?rklar i?inde ?sko?lar ?nemli iktisatlar yeti?tirmi?lerdir. ?sko?ya'n?n yeti?tirdi?i en ?nl? ki?i ve ilk iktisat Adam Smith'tir. Smith Wealth of Nations adl? yap?t?nda kendi ki?i?el karlar?yla ?eli?kili oldu?u halde y?ksek prensip sahibi olma iddias?nda bulunan insanlardan ku?ku duydu?unu belirtmi?tir. Smith'in ziyaret etti?i ki?ilerden biri Voltaire'dir.Voltaire yeni bilgiler toplayarak dncelerini geli?tiriyordu. Voltaire'nin bu ?zelli?i Smith'in ufkunu geni?letmi? ve onu alan?nda bir ?nc? yapmt?r. Smith Fransa'da bulundu?u s?rada Fransa'n?n en ?nemli gelir kayna tar?md?. Fizyokratlar diye bilinen bir grup ekonomik dn?r t?m zen?inli?in topraktan, dolay?s?yla tar?mdan kaynaklandna inan?yorlard?. Smith'i bu gruptan en ?ok etkileyen Fran?ois Quesnay'di. Quesnay'?n Ekonomik Tablosu ekonomik sistemin karl?kl? b?l?mlerini g?steriyordu. Smith Uluslar?n Zenginli?inin Yap?s? ve Nedenleri ?zerine Bir Ara?t?rma adl? kitab?n? 1776'da yay?nlad?. Smith kitab?nda insanlar?n karlar? i?in ?abalamalar?n?n hem kendilerine hem de topluma yararl? oldu?unu dn?r. ?nsanlar?n bireysel dnmeleri i?g?d?seldir ve devletin zorlamas?ndan daha iyidir. Adam Smith'e g?re bir ulusun zenginle?mesi i?in ilk ?nce emek ve ?ok ?alma daha sonra da ?retimde i? b?l?m? ve uzmanla?ma gereklidir. Smith anonim ?irketlere karyd?. nk? ?irket y?neticilerinin kendi paralar?n? kullan?rken g?sterdikleri dikkati ba?kalar?n?n paras?n? da kullan?rken g?stermeleri beklenemezdi. Sanayi Devrimi birdenbire ortaya kmam olu?umu a?ama a?ama ger?ekle?mi?tir. Tar?mla ge?imini s?rd?ren insanlar makinelerin icadi ile ?ehirlerdeki dokuma ve rr fabrikalardaki i?lere ak?n ediyorlard?. K?rsal kesim bo?almaya ba?lamt?. New Lanark ?rnek bir dokuma kentiydi. Smith, g?n?m?zde ekonomik model diyebilece?imiz iktisadi sistemin nas?l i?ledi?ine ili?kin bir g?r geli?tirmi?tir. Smith'in olu?turdu?u bu g?r ?l?m?nden sonra David Ricardo ve Thomas Maltus taraf?ndan ?l?m?nden sonra yeniden ele al?nmt?r. Uluslar?n Zenginli?i'nin yay?nland y?l emperyalist ?ngiltere Amerika'y? kaybetmekteydi. O d?nemde ?retim ve ticaretteki geli?meler Smith'in vaat etti?i t?m zenginli?i sa?lamaktayd?. Yirminci y?zy?lda Smith'in fikirleri Marx taraf?ndan ve devlet m?dahelesini gerekli bulanlar taraf?ndan sald?r?ya u?ramt?r. GELM KAP?TAL?ZMDE DAVRANI? BMLER? VE AHLAK ANLAYI?I Yirminci y?zy?l kapitalizminde m?lkiyet zenginle?me unsuru olarak g?r?ldnden b?y?k toprak sahipleri eme?i ile ?alanlardan daha fazla haklara sahipti. B?yle bir sistemde e?itlik?i devlet anlayna tersti. Sanayi devrimi ile birlikte bu g?r b?y?k ?lde de?i?mi?, sanayi kapitalistlerinin b?y?k toprak sahiplerinden daha da zengin olabilecekleri ortaya kmt?. Zengin s?n?f? ile ilgili aklanmayan bir?ok ?ey vard?r. nk? bilimadamlar? genellikle yoksullarla ilgili ara?t?rmalar yapmlard?r. Halbuki ondokuzuncu y?zy?lda zenginler topluma egemen ?st?n bir s?n?f olarak g?r?l?yordu. Sosyoloji alan?nda ?nc? olan ?ngiliz Herbert Spencer ya?ama en iyi uyum sa?layan?n hayatta kalmas? deyi?iyle ayr?cal?kl? s?n?flar?n nas?l ayakta kaldn? aklar. Spencer'in dnceleri yeni kapitalistlere uymu?tu. Onun dnceleri zenginli?i tamamiyle korumaktayd?. Spencer'den bir ku?ak gen? olan Summer Darvin'in g?rleri benimsemi?, Spencer gibi zenginlerin zenginliklerini b?t?n?yle toplum as?ndan yaral? g?rmt?r. Ondokuzuncu y?zy?lda ekonomik i?leyi?ten ?t?r? yoksulluk kan?lmaz g?r?l?yordu. Bu y?zy?lda yoksullar?n do?al olarak ay?klan?p at?ld g?r yayg?nd?. Zenginlerin tamamiyle gl? olduklar? zamanda Veblen onlar hakk?nda i?neleyici yaz?lar yazmt?.Veblen'in ilk ve en b?y?k kitab? U?ra?s?z S?n?f Kuram? yirminci y?zy?lda yay?nland?.Bu eserde Veblen zenginlerin servetlerinden dolay? kendilerini gl? hissetmeleri konusunu ele ald?. Yirminci y?zy?l?l?n ba?lar?nda yap?lan Newport evleri bir zenginlik g?stergesiydi. Bu evler tam anlam?yla zenginlerin servetini yans?tmak i?in yeterli de?ildi. Bunun yan?nda servet g?stergesi olarak len balo gibi pahal? e?lenceler yap?l?yordu. Bu evlerde ya?ayanlar servetlerinin b?y?kln? kamuoyuna New York Herald gazetesi ile yans?t?yorlard?. G?n?m?zde se?kinlik servetin b?y?kl ile ?llm?yor. Politikac?lar servet sahiplerinden daha ?st d?zeyde bulunuyor.Yani kapitalizmin davran bi?imleri b?y?k ?lde degi?ime u?ramt?r. KARL MARX'IN YOL AYRIMI Toplumda s?regelen dnce bi?imi, siyasal ve ekonomik d?zen Karl Marx ile sorgulanmaya ba?lamt?r.Marx Hegel'in dncelerinden etkilenmi? Hegel'in belirtti?i toplumun organik geli?im ve de?i?im s?reci Marx'?n dncelerinin temelini olu?turur. Toplumun de?i?imi s?n?flar aras?ndaki ?atmadan kaynaklan?r. Hegel s?n?f bilincine sahip proletaryan?n kapitalistleri yenilgiye u?rat?p ii devletini ortaya karacan? belirtir. Marx K?ln'de Rheinische Zeitung'da yazmaya ba?lad?. O s?ralarda devrim konusu ?ok tartlmaktayd?. Marx bu tartmalar s?ras?nda kom?nizmin dnce yap?s?n?n ?arp?t?lmas?n? gazete yaz?lar?nda ele?tirmi?tir. Marx'?n bo?anma konusu sebebiyle daha ?zg?r bir tartma ortam? istemesi ?ar?n gazete yay?n?n? yasaklamas?na sebep oldu. Marx Paris'te Alman Frans?z Y?ll ad?yla dergi kard?. Ama dergide kan bir kitab?n ele?tiri sebebiyle dergi yay?ndan kald?r?ld?. Bu d?nemde sosyalizm ?ok yo?un olarak tartlmaktayd?. Marx da