Nike and Social Corporate Responsibility - 1059 Words

Phil Knight and his track coach Bill Bowerman founded Blue Ribbon Sports in 1964. The company started as being a distributor of Onituska Tiger athletic shoes which were imported from Japan. In 1971 they broke away from Onituska and created their own of shoes. The company was renamed, Nike. It became the largest worldwide seller of athletic shoes. They branched out and created various products lines; shoes, clothing, sporting goods and digital devices. They used celebrities to promote their products. The first athlete to wear and promote their show was runner Steve Prefontaine. Their now well know swoosh was first seen in the 1972 US Track and Field Trials. Every basketball player in high school wanted a pair of Michael Jordan’s,†¦show more content†¦They have created more sustainable products such as t-shirts made of recycled polyester and recycled plastic bottles. Recycling old shoes into new ones. Nike started numerous charities and has donated millions of dollars to organizations to help repair Nikes image. Nike must continuously work towards the enforcement of their corporate social responsibilities that they have presented to their suppliers at the same time they must remain competitive in the market place. If I were dealing with the same issues that Nike experienced, I would have probably done the same thing that they did. The need to get the suppliers and factories to adhere to save and fair treatment of the employees along with a decent wage would be my first priority. To openly talk to the press, customers or whoever would listen and inform then that yes, the ball was dropped and we have problems, but we are working on correcting the problems and then outline the steps that were being taken to resolve the issues. I grew up in Oregon and have heard numerous times how the company started. I know people who work in the corporate office and Nike treats their employees in the United States very good. My Corporate Social Responsibility plan as if you were in charge would consist of establishing guidelines that all suppliers mustShow MoreRelatedCorporate Social Responsibility : Nike1312 Words   |  6 Pagesindustry, many corporations have turned to enacting policies regarding corporate social responsibility. By adopting activities that work to aid society and the environment, corporations ultimately increase profits and improve brand image. Several organizations in the apparel industry have used socially responsible activities to rebuild reputations. Today, according to Nike’s official website, they define their â€Å"Nike Responsibility† as: â€Å"Explore. Innovate. Scale. Collaborate. These themes define ourRead MoreNike Responses Corporate Social Responsibility Essay978 Words   |  4 PagesNIKE CORPORATE SOCIAL RESPONSIBILITY REPORT Introduction Background: Nike is the leading company in sports and fitness fields and located near Beaverton, Oregon (CSRwire, 2012). In 1998, The New York Times exposed that Nike paid workers in China and Vietnam less than two American dollars a day. The aim of this report is to search how Nike response Corporate Social Responsibility (CSR). Theory: There are five dimensions of corporate social responsibility: physical environment, social (community)Read MoreCase Study : Managing Ethical Organization1377 Words   |  6 PagesMissteps—Sweatshops to Leadership in Employment Practices †¢ Why did Nike fail to address corporate social responsibility early on? The Nike brand was created in 1972, and renamed to Nike in 1978, and has since grown to be the largest worldwide seller of athletic goods, with approximately 168 Nike stores in the United States and a presence in about 160 countries. (Ferrell, O.., 2003) During the time Nike brand was created corporate responsibility was not considered a major deal yet and there were severalRead MoreSocial Responsibility in Stakeholder Theory1509 Words   |  7 Pages 2. Social responsibility in stakeholder theory 3 2.1 Why social responsibility? 3 3. Limitations 4 4. Case study examples: Starbucks amp; Nike 4 5. Conclusion 5 6. References 6 7. Appendixes 9 Appendix A 9 Appendix B 10 1. Introduction This report focuses on social responsibility issue focusing on stakeholder theory. Social responsibility will be introduced and defined based on stakeholder theory. Next, analysis on the importance and limitations of social responsibility willRead MoreThe Conception Of Corporate Social Responsibility1236 Words   |  5 PagesSocial responsibility is the accountability of companies for the contacts of its results along with actions on civilization and the surroundings, through crystal clear and ethical performance with the purpose of gives to continue progress together with the strength and the benefit of people. The truth so as to the expressions itself has tainted above this point also recommends that the significance qualified to perception for example, corporate social responsibility will maintain to progress inRead MoreNike CSR Analysis1581 Words   |  7 Pagesï » ¿ CSR Analysis and Impact on Operations Nike has a Code of Business Conduct and Ethics that includes its commitment to the environment and is a signatory of the UN Global Compact. Nike has created a team of sustainability managers led by an independent director. Its environmental goals include producing eco-friendly products and minimizing its environmental impact through the reduction of greenhouse gases, organic solvents and PVCs. Nike acknowledges the difficulty of tracking environmentalRead MoreSocial Audit Responsibility977 Words   |  4 PagesCorporate Social Responsibility The process of building a corporate social responsibility: Corporations while they need to conduct a strategy to become socially responsible, they usually passes through a process that leads it at the end to achieve what is called by â€Å"Civil learning†. In order to achieve this level –which is the highest level of a corporate social responsibility- , they are two dimensions: †¢ The organizational level †¢ The societal level The case of Nike as famous corporateRead MoreOrganizational Culture Through Csr Initiatives Are Tentree And Nike Essay1183 Words   |  5 Pages21). A company’s corporate social responsibility (CSR) initiatives can directly reflect organizational culture and the voluntary implementation of these beliefs, expectations and values. It demonstrates their organizational reputability, especially if society benefits from them operating in an economic, social and environmentally sustainable manner (Global Affairs Canada, 2016). Two companies that portray their organizational culture through CSR initiatives are Tentree and Nike. However, theseRead MoreSocial responsibility and Ethics in International Business Essay1392 Words   |  6 Pagessuccess of companies in exploiting emerging opportunities and tackling their accompanying challenges relies heavily on how deeply they understand the dynamics of their operating environment† (as cited by Abebe, Elmuti, Minnis, 2005, p. 1024). Social responsibility and ethics Global expansion has developed a strategic imperative for nearly all large organizations and their managers. They have a great deal on their hands in developing, monitoring and changing their strategies. Becoming internationalRead MoreNike: the Sweatshop Debate Essay1494 Words   |  6 PagesNike: The Sweatshop Debate MGT/448 May 31, 2010 Instructor: Adrianne Ford Nike: The Sweatshop Debate The purpose and intent of this paper is to describe the legal, cultural, and ethical challenges that face the Nike Corporation in their global business ventures. This paper will also touch on the roles of the host government and countries where Nike manufactures their products and the author will summarize the strategic and operational challenges that Nike managers face in globalization of